The liquid gold festival strengthens the Aceite de La Rioja brand and promotes its consumption

The Rioja liquid gold festival will take place on May 10 around the Ibercaja La Rioja Foundation Center. The event was presented yesterday in Logroño by the general director of Rural Development of the Government of La Rioja, David Martín; the president of the Regulatory Council of the DOP Aceite de La Rioja, Clara Espinosa; and the director of the Ibercaja La Rioja Foundation Center, Cristina Sigüenza.

This is the VIII La Rioja Oil Day, a meeting point between professionals and consumers that aims to strengthen the brand in the region and highlight European quality seals. With the motto What a life! La Rioja oil, take bread and dip, the program, open to the public, will begin at 10:30 a.m. in Plaza Diversidad with the opening of the sales stalls (they will be open until 2:00 p.m. and from 5:00 p.m. to 8:30 p.m.) and the space for tasting Pan Sobado toast from La Rioja bathed in single-varietal oils from native olives grown in La Rioja. In some cases they are made in La Grajera experimentally and are not on the market.

THE EVENT

  • Date
    Friday 10th May.

  • Place
    Diversity Plaza and Ibercaja La Rioja Foundation Center, in Logroño.

  • Motto
    ‘What a life! La Rioja oil, take bread and dip.

  • Acts
    oil market and toast tasting (from 10:30 a.m. to 2:00 p.m. and from 5:00 p.m. to 8:30 p.m.), prizes from the VIII contest for the quality of the best Oil of La Rioja (11:30 a.m.), tasting with the DOP technician Lorena Marín (6:00 p.m.).

At 6:00 p.m., at the Ibercaja La Rioja Foundation Center, a redondilla and royuela tasting is planned, led by the DOP technician, Lorena Marín, who will talk about their uses in cooking. Registration is open on the Ibercaja Foundation website or through the telephone number 941 28 68 26.

In addition, the winning oils of the VIII Competition for the quality of the best Oil from La Rioja will be announced, which recognizes the excellence of the wines of the 2023-2024 campaign. The regional authorities will present the trophies in the categories of green fruit, ripe fruit, organic and cooperatives at 11:30. Diplomas will also be awarded to the second and third finalists in each section and a trophy for the best distributor.

The Denomination of Origin celebrates its twentieth anniversary on October 8 and is experiencing a moment in which, according to Clara Espinosa, “La Rioja Oil is especially competitive due to the price it has reached due to the lack of stock and, of course, to its quality, with great healthy and culinary value.

Cristina Sigüenza expressed her satisfaction for “collaborating again in an initiative that is committed to the development of our territory.”

For his part, David Martín pointed out that this promotional activity is part of the department’s agreement with the DOP that they are about to sign. “It is endowed with 135,000 euros to strengthen the Aceite de La Rioja brand, support its marketing and promote its consumption both inside and outside our community.”

#Argentina

 
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