Spanish hotel company Iberostar ratifies its commitment to tourism in Cuba

Spanish hotel company Iberostar ratifies its commitment to tourism in Cuba
Spanish hotel company Iberostar ratifies its commitment to tourism in Cuba

The marketing director of Iberostar in Cuba, Alexei Torres, reiterated today his company’s commitment to tourism in the Greater Antilles.

In statements to the press, Torres reiterated the satisfaction of the Spanish hotel chain Iberostar for working with the Ministry of Tourism (Mintur) of this country.

This accommodation company participates in the 42nd International Tourism Fair of Cuba (FITCuba 2024) that takes place in Jardines del Rey from May 1 to 5.

He explained that they have been operating on the island for more than 30 years and in the past one year they have reconfigured the way they communicate their products. Thus, they offer the Grand hotels, Luxury, with butler service, Seletion, basically beach, independent, and 4-star Origin.

Furthermore, they aim at multi-destination with the possibility of vacations from this nation to Mexico and the Caribbean, with sectoral marketing that makes it easier to spread news.

He said that people talk very well about Cuba, about the kindness of the Cubans and about the new things to rest. He mentioned that thanks to the efforts of his workers they received various tourist awards and as a novelty they will operate the tallest hotel on the island that is being built on 23rd Street in Havana, the capital.

On the other hand, among its persistences is the training of employees for the travel sector, hence its collaboration with the Formatur system of the Ministry of Tourism.

The Spanish hotel chain Iberostar appears today as a reference in terms of tourist accommodation in Cuba. With a total of 11 hotels awarded by TripAdvisor, Iberostar Cuba Hotels & Resorts is positioned as a reference hotel chain in the Greater Antilles.

Grouped into two categories: Best of Best and Travelers Choice, the renowned travel portal rewards facilities that consistently receive positive opinions from visitors. Therefore, recently the Best of the Best was led by Iberostar Grand Packard, which occupied exceptional places: second in the Luxury category and fifth position among the Best Hotels, both on a global scale, while in the Caribbean area it led both contributed .

Another of the hotels selected among the benchmarks in the region was the Iberostar Coral Holguín included in the category of best hotels.

In the Travelers Choice section, the Iberostar Parque Central, Iberostar Grand Trinidad, Iberostar Selection Ensenachos, Iberostar Coral Ensenachos, Iberostar Selection Esmeralda, Iberostar Coral Esmeralda, Iberostar Origin Playa Alameda, Iberostar Origin Playa Pilar and Iberostar Origin Tainos were awarded.

The Iberostar hotel chain will manage a new five-star establishment in the Cuban capital, which will be the highest hotel in the country. The Iberostar Selection La Habana will be located on central 23rd Avenue and will offer majestic views of the city and the sea from its 42 floors and 154 meters high.

The new hotel will have 800 rooms, a swimming pool, spa, gym, restaurants and event rooms. This will be Iberostar’s fourth hotel in Havana, where the Iberostar Parque Central, the Iberostar Grand Packard and the Habana Riviera by Iberostar already operate.

In addition, the chain has another 15 hotels in different destinations in Cuba, such as Varadero, Cayo Ensenachos, Cayo Guillermo, Cayo Cruz, Holguín and Trinidad.

Iberostar Cuba Hotels & Resorts is a leading company that is committed to a responsible tourism model, focused on caring for people and the environment. Its hotels offer quality stays for families, couples, business travelers or groups of friends, both in cities and in holiday areas.

From the Caribbean to North Africa, or the Mediterranean, Iberostar brings together the best 4 and 5 star hotels spread across 18 countries and located in attractive locations.

With more than 100 establishments with beach hotels in Mallorca, Andalusia or Riviera Maya, city hotels in Barcelona, ​​Madrid or Lisbon, and with history on the coast of Montenegro, the chain is chaired by Miguel Fluxá, who personally participates in FITCuba 2024.

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