He was encouraged and opened a clothing store in Neuquén that only sells black clothing

When you already know that what you are looking for is black pants or a shirt of that color, why go to a place where the offer is much broader? That is a bit of the proposal of this store, where there are many model options, but all “total black”.

The owner of this idea is Giovanna Varrone, a 31-year-old woman who has been selling clothes for 4 years.. It all started with a request for money from her mother to buy the first clothes, which she later returned with the profit. For a year she walked that path where she sold showing the clothes on the table.

Then, the project began to grow and what was a fledgling venture became a showroom in his home. This is how she added clothes, options and brands.

“I’ve been thinking about it for a while. Because for a while I’ve noticed that everyone asks me for black clothes, they came and looked for black jeans and a black T-shirt. So for a while I’ve been saying, perhaps as a joke, ‘I’m going to put a black clothing store,'” Varrone told LMNeuquén.

The woman, originally from Entre Ríos, stayed in the city to work with her husband Jonatán and her little 4-year-old daughter, Gema. She enjoys doing different things and providing something different. That’s why she was encouraged to say yes to an original business with a precise proposal. “There were too many clients who were always looking for black clothes, so what started as a joke I turned into a reality and I was encouraged,” she commented.

This entrepreneur’s path to reaching her location was long. These four years she was waiting for clients in the showroom that she set up in her house, but she also visited many fairs, and she never tired of handing out her cards in schools and businesses. The whole family put all their effort into that undertaking: they made the coat racks, the dressing rooms, everything themselves.

His first proposal – which is still standing in his house – was called Intrépida, and with that brand he gained 6 thousand followers on social networks who are waiting for his new clothes. “I liked that name because it means daring, audacious, brave. And now we named our new proposal “Total Black, by Intrépida.”

black place

As it could not be otherwise, the place is completely painted black. The shelves and racks only display clothing of that color and the counter and other furniture also have that color.

In order to provide a bit of contrast, the name of the store was printed in fuchsia, a color that is repeated in different details within the business, such as in a cute pen and several posters.

The range of sizes for women in this store is very wide. The jeans are from size 34 to 56 and for the rest of the garments there is also a variety of sizes.

“I still want to bring many more things, more accessories. I’m looking for hats, belts and some other surprises, but all black,” said the woman, who was very happy to be able to open this original store in Neuquén.

Giovanna said that when she began to make what she had first thought almost like a joke a reality, she began to search – through social networks – for different clothing stores to check if such an exclusive business already existed and assured that she did not find a precedent. equal. “Not even in Buenos Aires,” she stated.

To set up this place, the family once again got to work and managed to do everything they needed. Giovanna was in every detail to make a place special, surprising and friendly. The black of the establishment contrasts with the pink carpets and the neon sign in the same tone.

“The key color for clothing is black, I see it on the street, 90% of the people walking are dressed in black. In general they do not wear colored clothing that attracts attention. Furthermore, it goes with everything,” he highlighted. the merchant

For her it is important to stand out and innovate. “I like to have unique ideas, and if there is no place in Neuquén that is like this and this is the first, I love it. I like to stand out and have new ideas, I can’t sit still, I’m always full,” she said.