Among the great technology giants, only Apple has not yet shown its cards in the field of Artificial Intelligence. Open AI kicked off in November 2022 with ChatGPT; Microsoft has Copilot and offers its financial muscle and … technological to the firm of Sam Altman; Google has been trying to recover from the blow all this time with successive improvements in Gemini (initially named Bard); and Meta/Facebook and X/Twitter with their own tools. Relegated to third position as the most valuable company on the stock market behind the aforementioned Microsoft and Nvidia, the company that manufactures a good part of the chips that make this technology possible, the apple firm will present this afternoon (7:00 p.m.) its ‘Apple Intelligence’, which includes an improved Siri, an agreement with Open AI and an integration of AI in all its applications to facilitate the user’s daily life.
The highlight of today’s developer conference will be the leap forward of its popular voice assistant. Introduced in 2011, Siri has lagged behind the competition, especially against the latest version of ChatGPT, capable of holding a conversation completely naturally, and Google’s ‘project Astra’. From now on you will be able to understand complex requests and may be asked, for example, to compose, program or delete an email; summarize a news story; transcribe audio or edit photos, including removing objects or people, as allowed by some competing phones such as Google Pixel or Samsung smartphones.
You can also activate the camera by voice, create emojis with AI or perform searches from a screenshot. It is likely that at least initially these capabilities will be limited to Apple apps and some sources suggest that it could even be paid. According to Morgan Stanley analysts, charging $5 a month could generate between $4 billion and $8 billion annually.
Agreement with ChatGPT
To make all this possible, Tim Cook will announce a collaboration agreement with Open AI that would allow Apple to use both the language models and the servers of the company that created ChatGPT. The problem of privacy arises here, one of the arguments most used by the Cupertino firm to sell its products. Currently, Google or ChatGPT’s AI services, for example, are carried out in the cloud, on the servers of these companies, which raises doubts about the use that will subsequently be made of all that data. Apple will try to make most of these processes happen on the devices themselves, which would mean that they would only be available on the latest and most powerful of its gadgets. In the case of having to resort to remote servers, they assure that they will guarantee the security of the information. It will be an algorithm that decides how to perform the tasks.
‘Apple Intelligence’ – a play on words that coincides with the initials of this technology – would reach iPhones, iMacs, iPads and the rest of the company’s devices starting in September, coinciding with the presentation of the iPhones 16. Until this At the time, Apple had only used AI to a limited extent in the aforementioned Siri, in some features of its phones’ cameras and in its own processors, which since 2017 have included a core dedicated to artificial intelligence tasks. At last year’s developer conference this term was not even mentioned. In February, Tim Cook announced that they were “devoting a tremendous amount of time and effort to artificial intelligence.”
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