Gender in Córdoba’s tourism sector, a catalyst for equality and sustainabilityCIC Batá
He Reorient projectan initiative promoted by CIC Batá and financed by the Andalusian Agency for International Cooperation for Development (AACID)is presented as a key initiative to transform the tourism sector From Cordoba towards a more sustainable and inclusive model, placing special emphasis on gender equality.
The Reorienta project contributes to the social and economic well-being of the community.
The report ‘Tourism and Agenda 2030 in Córdoba’, prepared by the professors of the University of Córdoba (UCO) Maribel Rodríguez and Leonor Pérezoffers an in-depth analysis of the contribution of the Cordoba tourism sector to the Sustainable Development Goals (SDG) Yet the Agenda 2030.
The president of CIC Batá, Rafa Cantero, collects the WeODS recognition from the University of Córdoba.
Through the perceptions of managers of 109 companiesthe report reveals progress on some SDGs related to social aspects, while identifying the greatest challenges in the environmental objectives and alliances.
Advances and challenges in gender equality
He SDG 5relative to the gender equalityhas been one of the most valued by the tourism companies of Córdobaobtaining a score of 4.14 out of 5. This result reflects a notable effort on the part of the sector to promote equality, implementing equality, integration and job training programs that have allowed many women access qualified jobs.
Plazuelo Cheese Selection, from Villaralto.
However, despite these advances, there remain significant gaps regarding gender equality. Women in the tourism sector often occupy management positions. low remuneration and less responsibility, which shows the need to continue strengthening gender equality policies. In this sense, the project Reorienta proposes to propose a series of proposals with a gender perspective so that companies can ensure compliance with SDG 5.
Sustainability as a transversal axis
The report indicates that, although the companies of Córdoba’s tourism sector have made notable progress in certain SDGs, the implementation of sustainability strategies remains a challenge, especially when it comes to gender equality. The absence of a gender perspective in these strategies can limit the positive impact of current initiatives.
Ceramic products made by the Hermanos Pedraza firm of La Rambla.
To move towards a inclusive sustainability, It is essential to integrate gender equality into all aspects of tourism managementfrom the hiring and training of personnel to the offer of tourism products and services that are sensitive to the needs and preferences Women’s.
A push towards sustainability
The path towards gender equality and sustainability in the tourism sector of Córdoba presents challengesbut also offers opportunities. The involvement of entities such as AACIDthe UCO and the Provincial Council of Córdoba, among many others, is essential for the success of this project.
Women in the tourism sector usually occupy low-paying and less responsible positions.
Souk Bajo Farmhouse, in Pozoblanco.
Only through a joint and sustained effort we will be able to guarantee that tourism in Córdoba is developed in a way that benefits the entire community, promoting equality and sustainability as fundamental pillars of its growth.
A fairer and more sustainable future
Reorient represents a unique opportunity to advance gender equality and contribute to the social and economic well-being of the community. The project goes beyond hotels and restaurants, also covering companies related to the culture, crafts or local products. From here I invite all tourism companies in Córdoba, regardless of their size or activity, to join this collective effort for a fairer and more sustainable future.
Company Corazón de Olivo Piel de Alemendra de Baena.
