The importance of more than 15 million Colombian farmers, representing close to 30 percent of the population, is that they can guarantee the country its food security.
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It’s about a fundamental axis in the economic development of the nation which, however, has often been relegated.
Only until June 2023, The Congress of the Republic made firm the legislative act “by which the peasantry is recognized as a subject of special constitutional protection”, However, it is necessary that this recognition transcends the legal space and is established in the country’s culture.
In this context Nitrofert, a company that for three years has been strengthening its relationships with farmers in Colombia (through its Nitrosoil brand) launched the campaign #UnMessageParaElCampo, in order to bring a greeting of gratitude to the field workers from the cities.
This within the framework of Farmer’s Day, which took place on June 2. However, throughout June, Any Colombian can be part of this initiative, to which the renowned soccer goalkeepers, Óscar Córdoba and Farid Mondragón, have already joined, sending their greetings to https://nitrofert.com.co/un-mensaje-para-el-campo.
While Córdoba recognizes the spirit of the people who work the fields, Mondragón is grateful for the food harvest.
“As a former footballer and now a sports commentator, I have learned that perseverance and hard work are the key to achieving any goal. You, women and men farmers of Colombia, are a reflection of those values,” says the message from Córdoba.
As a former footballer and now a sports commentator, I have learned that perseverance and hard work are the key to achieving any goal. You, women and men farmers of Colombia, are a reflection of those values.
Mondragón’s greeting, for his part, states: “In every goal I set for myself on the playing field, now as a sports commentator and businessman, I was always inspired by the farmers of Colombia to harvest my dreams. Thank you farmers for growing the food that nourishes the dreams of a country.”
This and others Messages reach millions of farmers in Nitrosoil fertilizer packages that are acquired in the country, since it is a brand with presence in the 32 Colombian departments.
Jorge Pacheco, the CEO of Nitrofert Grupo Empresarial, also sent #UnMessageParaElCampo: “To all the farmers, thank you for your hard work and unwavering dedication. It is you who with your hands and daily effort encourage our country. “The present and future of the nation is indebted to their tireless work!” Pacheco emphasized.
The messages reach farmers throughout Colombia in packages of Nitrosoil fertilizer.
Photo:Private File
Connecting worlds
Nitrofert’s commitment to Colombian farmers goes beyond celebrating its date. Cristian Guzmán, marketing leader of the organization, explains that since this is a young company, in the middle of a very traditional market, it seeks transformations in the industry. that aim to strengthen the associativity and connection of the different worlds.
This campaign that wants to be a bridge between cities and the countryside, through communication, is not the first that seeks to be close to farmers. A few months ago the Nitrosoil brand launched ‘Flourishing together’, an initiative in which they promoted breast self-examination, reaching farm workers with a health message, in addition to the importance of early detection, also with instructions on the packages of their fertilizers.
“In the field, creativity when communicating is a great potential to explore, as well as a value that can make a difference in the connection between the industry and farmers, with topics such as strengthening so that young people understand the opportunity of working in the fields. “Nitrofert, which is a company with a soul, aims for this purpose in its search to do things differently and strengthen relationships with the protagonists of national agriculture,” Guzman stated.
In the field, creativity when communicating is a great potential to explore, as well as a value that can make a difference in the connection between the industry and farmers.
In that connection of worlds, and hand in hand with the influencer @julianpinilla, ‘the boy with the ruana’, Nitrofert took the family of Rosalba García, her husband Maximino Reyes and her son José, to see the Nitrosoil production plant and then the sea, in recognition of their work.
In addition to the Nitrofert website, which is defined as an ally of the land to productivity, people interested in the campaign #UnMensajeParaElCampo can access other initiatives that this organization has with Colombian farmers.
MORE CONTENT*. A Special Editorial Content project from EL TIEMPO with the sponsorship of Nitrofert.
