In Argentina it sold more tickets in 48 hours than 66 movies in a week

In Argentina it sold more tickets in 48 hours than 66 movies in a week
In Argentina it sold more tickets in 48 hours than 66 movies in a week

Hear

lThe most powerful force in the entertainment industry is stored today within the emotions of a teenager. She is the protagonist of an animated film that no one wants to miss right now, no matter where they live, in the most diverse corners of the planet. Inside Out 2 (Inside Out 2) devastated the box office in the cinemas of Argentina and the other 38 countries in which it was released between Thursday and Saturday in the last 48 hours.

Nobody imagined that global box office figures would far exceed even the most optimistic forecasts. And Argentina is an ideal example of this absolute change in trend, which transformed a painting of empty rooms into its opposite at lightning speed. Getting tickets to see the movie of the moment on the most important multi-screen complexes during this long weekend became a very difficult task. The demand is enormous.

Inside Out 2 It was seen between Thursday and Friday by 443,822 people, according to Ultracine figures. That number is equivalent to 92% of the total attendance at cinemas in our country and on Friday doubled the values ​​of the previous day, the day of its release.

All kinds of attractions and promotional strategies, like those shown in the image in the Hollywood cinema where Disney’s big releases are shown, worked to turn Inside Out 2 into an immediate box office success.RODIN ECKENROTH – GETTY IMAGES NORTH AMERICA

The drawing power of the Disney and Pixar film is so impressive that in just two days it managed to surpass the audience of the entire billboard of films available in our country in the entire previous week, between Thursday the 6th and Wednesday the 12th. of June. This means that 66 films on the bill, which together totaled 439,469 tickets in those seven days, were below the 443,822 earned by a single title (Intensely 2) and in just 48 hours. The arrival of this animated novelty with irresistible attraction concentrated the offer of titles on the local billboard to the maximum.

With these numbers it is almost a fact that in this case we will reach one million tickets sold before the end of the long weekend. Inside Out 2 will reach this mark after having the best start of the year for a film premiere in Argentina and, at the same time, the second in the entire historical statistics of animated film premieres. It was only surpassed by toy story 4which had managed to sell no less than 417,955 tickets on the day of its premiere, June 20, 2019.

Ticket sales numbers Inside Out 2 They are not only extraordinary in Argentina. They fly at the same time everywhere and begin to turn around the repeated scenario of empty theaters, dry audiences and complete failure of most of Hollywood’s big bets this season that we had until last weekend as a recurring image of the state of the industry in the most diverse markets.

The new emotions of the main character were very well received by audiences around the world.

Joy, the emotion that takes the lead in the plot of Inside Out 2, now also defines the prevailing mood within an industry that was getting used to a very dark present with some of the lowest box office numbers and percentages in recent decades. The whole panorama changed with this appearance.

The entire international market is expected to contribute almost half of the 250 million dollars that the film hopes to raise between now and Monday. The Hollywood press continues to be amazed by the initial performance it obtained at the entire Latin American box office. with a dominance of the regional billboard that on average reaches 87%, five points less than in the Argentine market.

deadlineone of Hollywood’s best-informed sites on entertainment industry topics, revealed that Inside Out 2 It started at the international box office with a response 209% higher than the original 2015 film. It is also 80% above toy story 479% of The Incredibles 269% of Minions: a villain is bornand 57% of Kung Fu Panda 4the most viewed animated novelty of 2024.

The Hollywood industry is even more excited because there is still Inside Out 2 did not complete the planetary circuit of its premiere. Its arrival is expected on Friday the 21st in markets as strong as France, Spain, Italy, Brazil and China. Meanwhile, in the Philippines, Peru, Chile, Ecuador, Ukraine, Kazakhstan and Colombia, the historic audience record for the premiere of an animated film has just been recorded.

In the United States, meanwhile, Hollywood industry analysts They are already beginning to compare this phenomenon with the appearance a year ago of Barbie, another film that exceeded all expectations in terms of numbers at the time of its release. In terms of collection, the market discounts that this weekend it will close with Inside Out 2 occupying second place in the historical statistics of animated film releases, only surpassed until now by The Incredibles 2 in 2018. In the United States, Inside Out 2 It is attracting 70% of the total public in its first two days.

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