Post date: 2024-06-16 10:16:36
Join today’s cicada session and stay up to date with the latest news! Immerse yourself in the freshest events and stay informed about what is happening around us. Stay with us to receive updates on events and other relevant news of the day.
2024-06-16 10:16:36
The sale of La Nación
What was said in corridors and groups became reality. The newspaper La Nación, one of the media outlets in the region, changed ownership. Its founder and until yesterday owner Jesús Oviedo Pérez, accepted the proposal of fellow businessman Felipe Olave and reached a million-dollar financial agreement for all the shares and control of the media outlet. There are two versions of the amount of the agreement. The first was a figure greater than 10 billion pesos, which includes the infrastructure with the house where the offices are located, as well as the warehouse where the tabloid’s printing machinery is located. But also the “chapa”, which is nothing other than the name of the newspaper, a brand that has been positioned for 30 years and that would be the most important value that Oviedo Pérez managed to develop, since the beginning of its communication project. And another version is that the amount of the transaction did not reach 8 billion pesos, so that the new owner can take care of the liabilities and possible debts that the medium could have accumulated.
“This negotiation had been going on for some time. The rapprochements, understanding and economic bidding lasted no less than a year. There were several proposals that were put on the table. Oviedo did not show interest at first, but several situations came together, the quite tempting economic offer and the economic difficulties that the media outlet had been going through recently, in the end it was agreed that once the celebration events of the 30 years of the media outlet, the change of command would be announced and the agreement would be formalized that allows Felipe Olave, one of the men who has been amassing significant economic capital in the last 20 years, today to become the sole owner of the project communication, with which he seeks without a doubt, to become one of the most powerful and influential men not only in the region but in the country,” said a source who knew details of the process.
Headquarters of the La Nación newspaper.
Special details
The new owner of the media outlet was recently in an interview with our director Fabián Hernández, to whom he acknowledged that at that time he was making efforts to take control of the Huila newspaper, but admitted that the negotiation was at a stalemate due to that Oviedo had very personal considerations that prevented him from giving a definitive yes to the possibility of selling the media outlet.
“Yes, we have spoken, we have approached and talked. There is an economic offer, but at this time there is no agreement. We do not know what may happen. In any case, if we are to achieve this possibility, our idea is to be able to make a series of changes that will give it another dynamic. I have thought about the media model that exists in the United States, we must move towards digital, media that is further away from political power, truly close to the people, with a focus on investigation and permanent denunciation,” he told our director. at that time the businessman Felipe Olave, president of the organization Migración al Día, a company that has been helping Latin communities for many years to legalize their stay in the United States and other countries.
Olave Blakcburn comes from a family of great political and social influence in the department of Huila. He is the brother of Claudia Olave, a member of the board of directors of the Huila Chamber of Commerce for many years, and he also served for several decades as a show businessman.
It is currently building an impressive complex of offices and apartments on the banks of the Oro and Magdalena rivers, which it hopes to have ready by the middle of next year from there to consolidate its expansion and consolidation project from the economic, political and social perspective.
In the last electoral process he voted for the current president Gustavo Petro, considering that it was time to turn the country around and that structural changes were needed, this was also expressed to the director of Opanoticias Fabián Hernández.
In the recent past he has been linked to the support of political campaigns, clearly and openly supporting the aspiration for the governorship of Rodrigo Lara Sánchez, the mayoralty of Gilbert Saavedra and the Neiva council of Felipe Trujillo, current lobbyist for the Democratic Center.
“He has a line of political action contrary to the traditional structures that he fought fiercely, even crossing ethical lines in communication. He precisely used his closeness with the newspaper La Nación to shamelessly attack the current Governor of Huila Rodrigo Villalba Mosquera and the candidates for mayor of Neiva, among them the current mayor Germán Casagua,” said a source consulted by this media outlet.
Felipe Olave
The future of the Nation
There is no doubt that Olave is a successful businessman, at various times in his life he has experienced failure, he himself has recognized it, but he also highlights that these situations have served him to mature, grow, learn and know to achieve results and goals that Today they allow it to take over a media outlet that it wants to transform so that it can compete in better conditions with platforms like Opanoticias that have positioned themselves and taken over the digital niche of readers or netizens.
“At the moment the arrival of Felipe Olave does not represent major changes in the structure of the communication project. Claudia Medina, current director of the media, will remain. They know her, she joined the Chamber of Commerce alongside Ariel Rincón, with whom she has a great friendship and they have promoted her to reach the position in which she has already held a little more than 10 years. Jesús Rojas, the current editor-in-chief, remains the same because he comes from that same space, they know him, although it is not ruled out that once the transition is over, which is estimated to last around six months, he will recover. It is known that the main challenge is to make a million-dollar investment in technology, also in the improvement of the physical spaces of the media and the sanitation of finances,” explained the source consulted by LA CHICHARRA.
Mr. Oviedo, a visionary man, is determined to face this new stage focused on making targeted investments in the area of housing, strengthening the cultural companies that are part of his business emporium, for him all the recognition for the effort he has made become a communication company in the region and that leaves a very important legacy to the new generations.
Jesús Oviedo Pérez.
