Knowing aspects such as the composition of the graphic brands of the ventures supported by the Entrepreneur Cycle program of the Gen-E Social Incubator, was one of the objectives of the workshop given by the academic from the School of Architecture and Design, Michele Wilkomirsky, with the support of their graduating students.
For Wilkomirsky, the instance of linking with entrepreneurs was of great importance, since “we not only carry out activities related to direct teaching in the classroom with our students, but we also offer our services, knowledge, knowledge and experience directly to entrepreneurs so that they can get the greatest benefit of it. We are happy to carry out this activity again, it is not the first time we do it, so everyone who wants to participate is welcome.
In line with the value seal that characterizes our University, the Gen-E Social Incubator provided a multidisciplinary support space for entrepreneurs who sought to promote and strengthen their businesses. In this context, its Microentrepreneurship executive, Manola Bozzo, pointed out that “we are very happy with the collaboration that is being carried out with the School of Design and the Ciclo del Emprendedor program. For entrepreneurs, in a very competitive market and in the search of new clients or more sales, communication and branding are essential. Opening the academy to the entrepreneurial community is very necessary and valuable, especially for those who often do not have this opportunity.”
During the occasion, the entrepreneurs were able to show their brands and received feedback from the students, in order to better understand the composition of their graphic brands and apply the knowledge acquired. In this context, Emilia, a Design major, indicated that “today we had an activity with entrepreneurs where we advised them and also gave them a small training to improve their brand design. I think it is important to have these instances to put our knowledge into practice and, at the same time, help people who want to improve their brand or who are starting their ventures.
Cindy González, entrepreneur incubated in the Entrepreneur Cycle 2024, the workshop was “very complete, since it taught us how to improve our logos, whether in color, typography, eliminating unnecessary elements or adding some that were missing. It was a very pleasant experience to share with colleagues the different experiences and stories behind our ventures and their logos.
By Antonia Pizarro
Vice-rector for Research, Creation and Innovation
