During the 19th edition of the Expocaribe 2024 International Fair, held at the Heredia Cultural Complex in Santiago de Cuba until the 29th, the Havana Club brand presented three new rums.
Eduardo Cádiz Freire, regional deputy director of sales and biomarketing for the eastern part of the country, expressed that the company already has a consolidated product, but it is always necessary to continue innovating, hence the importance of its participation in this event.
It is customary every year to be present at Expocaribe, the second most prestigious commercial exchange in the country, and on this occasion the aim is to publicize the Havana Club Spice rum, the Cuban Smoking, and the more recently created Habana Club Profundo, he said.
He said that these products maintain the same characteristics of the range, although with exotic, aromatic and soft flavors, due to the mixture of their components and the particularities of their aging.
They had already been presented in other spaces, he said, but Expocaribe is a commercial fair that opens the doors to the market of the Latin region, lovers of light and quality rum, like the one made in Cuba.
Another objective of this event is to promote the new option that Havana Club offers for the businesses of new actors and forms of economic management existing in the territory, related to the Ron en Casa online store (www.ronencasa.com).
He explained that there are two options for this method: one for any natural person who can access and buy our products for family or friends here in the country, and the other more directly with private businesses, where opportunities are offered for contracting and establishing a supplier-client relationship.
Purchasing rums through this digital platform brings with it numerous benefits in terms of prices and bonuses.
Havana Club is manufactured in Santa Cruz del Norte, province of Mayabeque, and is one of the favorite drinks of foreign visitors to the country.
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