Havana Club brand presented three new rums at Expocaribe
Santiago de Cuba, June 27 (RHC) During the 19th edition of the Expocaribe 2024 International Fair, which takes place from June 26 to 29 at the Heredia Cultural Complex in Santiago de Cuba, the Havana Club brand presented three new rums.
Eduardo Cádiz Freire, regional deputy director of sales and biomarketing for the eastern region of the country, said that the company already has a consolidated product, but it is always necessary to continue innovating, hence the importance of its participation in this event.
It is customary to be present every year at Expocaribe, the second most prestigious trade fair in the country, and on this occasion the aim is to present Havana Club Spice rum, Cuban Smoking, and the more recently created Havana Club Profundo, he said.
He said that these products maintain the same characteristics of the range, although with exotic, aromatic and soft flavors, due to the mixture of their components and the particularities of their aging.
They had already been presented in other spaces, he said, but Expocaribe is a commercial fair that opens the doors to the market of the Latin region, lovers of light and quality rum, like the one made in Cuba.
Another objective of this event is to promote the new option that Havana Club offers to the businesses of new players and forms of economic management existing in the territory, related to the online store Ron en Casa (www.ronencasa.com).
As he explained, there are two variants in this way, one for any natural person who can access and buy our products for family or friends here in the country, and the other more directly with private businesses, where opportunities are offered for contracting and Establishment of a supplier-customer relationship.
Purchasing rums through this digital platform brings with it numerous benefits in terms of prices and bonuses.
Havana Club is produced in Santa Cruz del Norte, Mayabeque province, and is one of the favorite drinks of foreign visitors to the country. (Source: ACN)
