In recent years, Santa Marta has experienced a significant transformation in its tourism sector thanks to the arrival of innovative digital platforms such as Airbnb. This global platform has opened new possibilities for international travelers looking for accommodation in the capital of Magdalena.
This idea changed the way of staying in the world, foreign tourists now have a variety of accommodation options at different prices and conditions, this digital platform generates an opportunity to provide a new income to those people who want a shared residence.
How does this platform work?
A web host has the opportunity to advertise through the platform any space they have available, from a room to a shared apartment, hostel, as well as an entire property such as a house or even a cabin.
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How do you use the Airbnb app?
Through the website, which is very easy and interactive for users, you can register for free, using your email or social network Facebook, confirming all data from the city of residence, line number, etc.
Likewise, once you are registered you can either search for an ad, publication of the site you want to enter or at the same time create an ad, in which you must take some time to detail the room, place, hostel, that you are staying in. recommending for the accommodation of some international tourists.
What does an Airbnb host do?
After knowing what Airbnb is and having created your profile and your ad, you have different tasks to complete if you want to find someone to rent that space you have available. Among them are ensuring that your property meets what you have described in your advertisement and responding to all queries in a short period of time.
Another aspect you should know is how Airbnb pays hosts, in most cases In most cases, a flat rate of 3% of the subtotal of the reservation is charged, guests will instead have to pay 14% of the subtotal of the reservation.
In dialogue with EL INFORMADOR, a businessman who was an important source for this medium, He explained his perspective on what this new platform means and the difference it has with the hotel industry, as well as the challenges it faces.
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Businessman (E): In Santa Marta, Airbnb has made a big difference. As a host, you simply register your property on the platform and they connect it with people looking for accommodation in the area. It is an excellent alternative both for tourists who prefer a more personalized experience and for owners who want to generate additional income.
EI: What benefits would you highlight for the city of Santa Marta with the presence of Airbnb?
E: Airbnb offers accommodation at more affordable prices than traditional hotels and tailored to the specific needs of visitors. For example, I can offer spacious cabins ideal for large groups, something that conventional hotels often offer. often cannot match. This attracts both domestic and international tourists, which is crucial for the local economy.
EI: How has Airbnb affected the hotel sector in the city?
Entrepreneur: There is growing competition between traditional accommodations and Airbnb options, especially with the proliferation of apart-suites and residences converted into tourist properties. This can affect residential rental prices and price dynamics in general, requiring appropriate regulation by the local authorities.
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EI: What improvements do you suggest for Airbnb logistics in Santa Marta?
E: Personally, I have seen Airbnb constantly integrate new useful features for hosts, such as automated messages and personalized tourist guides. However, billing could be improved to facilitate local transactions and better align with local regulations, which would benefit both hosts and guests.
EI: Do you think that Airbnb could eventually displace the hotel union in Santa Marta?
E: While Airbnb is not certain to completely displace hotels, it does represent significant competition due to its ability to offer competitive pricing and personalized options. Appropriate regulation will be key to maintaining a balance between these two forms of accommodation in the city.
Finally, Airbnb has democratized access to accommodation in Santa Marta, providing a flexible and economical alternative that complements the hotel offer. traditional. However, its expansion poses regulatory challenges that must be addressed to ensure sustainable and equitable growth in the city’s tourism sector.
