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Cuba Ron SA dedicates its presence at the 19th Edition of the ExpoCaribe 2024 International Fair to the flavors of the Cuban East, which is held until June 29 in Santiago de Cuba, the land that saw the birth of our country’s light rum.
«This is a tribute to the rum culture that emerged in this territory, to the knowledge transmitted by generations of Rum Masters, its warm tropical climate; and to the joy, cultural expression and musicality of its people. Theme that is also part of the The Original Producer campaign carried out by the Corporation during 2024 »says Communications Specialist at Cuba Ron SA, Jessica Rivero Rodríguez.
The second trade fair in the Greater Antilles, based in the Heredia Cultural Complex in the eastern territory, is an opportunity for Cuba Ron SA to showcase its wide portfolio of products, which represent the most indigenous culture in the production of our light rum. «A space to consolidate business relationships, establish new alliances and exchange with clients and suppliers»he added to Radio Rebelde.
He also explained that as part of the programme, fair participants will be able to taste the rums produced by the Corporation, with an emphasis on those produced in the easternmost region. “They have the opportunity to enjoy the various assortments of our brands La Guantanamera, Isla del Tesoro, Isla Grande and rums, which, produced in other regions, synthesize the know-how that was born in the southeastern province more than 160 years ago.”
From the Cuba Ron stand – he said – you can witness the pairing of our spirits and San Cristóbal wine with chocolates, drinks and other products, in alliance with multiple national companies.
Entities that are part of the corporate system such as La Estancia SA, Havana Club Internacional SA, Ron Santiago SA, Lefersa, Las Lomas and Cervecería Cubana SA are also represented at ExpoCaribe, exhibiting their products and innovations.
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