Santiago de Cuba, Jun 28 (ACN) CubaRon SA exhibits its wide portfolio of products and consolidates business relationships at the 19th edition of the ExpoCaribe 2024 International Fair, as a showcase of the rich tradition and flavor of this region of the country.
According to Lluraldi Cabas, commercial vice president, the Corporation seeks to increase exports to the Caribbean, as well as to obtain contracts to obtain the necessary raw materials, in order to produce this world-renowned ruble.
He stated that during the fair they exchanged with several representatives from the region, in order to establish and deepen commercial relationships with clients and suppliers, and, in addition, they aspire to various awards, such as design and innovation.
He said that they are the original producer of Cuban light rum and manage a national heritage that not only focuses on know-how, but also on their manufacturing spaces.
The knowledge of the Cuban Master Rum Makers was recognized as Intangible Cultural Heritage of Humanity in November 2022, a declaration that constitutes passion and pride for Cubans, he said.
According to Karla Castillo, marketing and development director, the participation of CubaRon SA is a tribute to the rum culture that emerged in this territory, to the knowledge of more than 160 years, transmitted by generations of Masters of Cuban Rum, its warm climate tropical, and the joy, cultural expression and musicality of its people.
From its stand at the second most important commercial exchange in the country, held at the Heredia Cultural Complex, attendees can witness the pairing between Cuba Ron spirits, accompanied by chocolates and other delicacies.
CubaRon also has representation at ExpoCaribe of the companies that are part of its corporate system, La Estancia SA, Havana Club Internacional SA, Ron Santiago SA, Lefersa, Las Lomas and Cervecería Cubana SA
