Despite having received mixed reviews upon its release, over the years The fight Club It became a cult film. Like so many other tapes, It has various details used by director David Fincher to reinforce his idea, which was to criticize consumerism.
Throughout the story you can see and hear various marks, such as when the character of edward Nortonwho struggles with insomnia, says: “When deep space exploration arises, there will be corporations that name everything, IBM’s Star Sphere, Microsoft’s Galaxy, Planet Starbucks.”
On this occasion, Fincher decided to use mugs from the popular North American coffee shop throughout his work. In fact, In several scenes you can see them, adding up to a total of 11 times.. In an interview with Empire (via Fotogramas), the acclaimed filmmaker referred to his decision and said:
“When I first moved to Los Angeles in 1984 you couldn’t get a cup of coffee to save your life. I mean, this was pathetic. Then Starbucks came along and it was a great idea: good coffee. Then it became very successful and there were one or two establishments on each block. It is too good. They (Starbucks) read the script, knew we were going to do it and were ready to laugh at themselves. I mean they wouldn’t have let us use their name on the cafeteria that is destroyed by a huge piece of art, but they were willing to give us the rest. We had a lot of fun doing it. There are Starbucks cups everywhere, in every scene. I have nothing personal against Starbucks. I think what they’re trying to do is a good thing. “They are very successful.”
