Chinchillathe pop alias of the British artist Daisy Bertenshawhas broken into the global music scene not only with his distinctive voice and genre-defying style, but also as a showcase of the power of social media to catapult a career into new dimensions. From its creative roots in Londonunder the inspiring shadow of a family of actors, until becoming the first UK female soloist to top the Emerging Artists chart Billboardthe journey of Chinchilla It speaks as much to his determination as it does to his talent.
In the trajectory of Chinchilla, networks have played a fundamental role because they radically transformed their reach and influence in the music industry. Its simple “Little Girl Gone” went viral on TikTok and marked a before and after in his career. The artist was surprised, as she told the site Why Now: “The year before she had said that she was going to be independent and she had planned everything. “It didn’t occur to me that the first single would fly so high and basically turn my life upside down.”
In fact, she was accustomed to a different rhythm, influenced by her early experiences in theater and school bands. She always thought about working without the support of a large production company, surrounded “exclusively by people obsessed with my project as much as I am with them,” she told Wonderland Magazine.
Born into an artistic family, in which her mother would later reinvent herself as a businesswoman, Chinchilla He inherited both visions. “My parents have been quite inspiring to me,” she revealed in a chat with The Line of Best Fit site. “My mother is a real boss. “They are both really creative and I have been very lucky to see creative work as a possibility.” From an early age, theater played a crucial role in her creative development. He loved being part of the theater environment. Those afternoons browsing backstage and marveling at the sets and props sowed the seeds of what she seeks to recreate through her music: a world of her own, a distinct identity influenced but not limited by her reality.
To add to that bohemian world, Chinchilla He sought academic training. She enrolled in an artistic creation course at Metropolis Studiosdirected by the university of music ACM. During his time there he chose music among all the disciplines, because he considers that it contains them, and even goes beyond: “You have like 50 different jobs: you are doing fashion, graphic design, film and accounting,” he added. At school he had formed a band with friends and had gone out to play in various corners of London. In Metropolis he found his true aspiration: a solo career.
Her talent did not go unnoticed and she was soon discovered, an opportunity that marked the official start of her career with the release of “Elements,” her debut single. Reflecting on those moments, she described them as a “seamless transition” between all of her previous accumulated experiences. What followed, however, was different.
On TikTok, without any transition, Chinchilla found a catalyst for its global success. “Crazy. So now I’m trying to handle all the things I already had going on, which was already a lot, and then make new material,” he shared with Why Now. The release of “Little Girl Gone” racked up more than 200 million combined streams and views. “They were terrible months, with some really low points,” she told Wonderland. He suffered through “a lot of shit from the music industry,” in his words, until he made the conscious decision to proceed under his own imprint. He created Chinchilla Music Ltd., affiliated with Universal as a strategic alliance to boost its reach.
The philosophy of empowerment and self-confidence is deeply reflected in the actions and words of Chinchilla. Taking creative control from him was more of a statement than a choice: an approach that has allowed him to define his sound on his own terms and forge a more genuine connection with those who are inspired by his music. “I have to be in control of everything I put out, from the music to the visuals,” he expressed his need to ensure that his art remained authentic and true to his voice.
She had other hits, like “Cut You Off,” which sounds like an empowerment anthem: “It’s a ‘go to hell’ song and a cry for liberation,” she told Rolling Stone. The impact of this song transcended the musical spectrum to become a refuge for those who have faced toxic or abusive relationships. Chinchilla’s decision to maintain a veil of ambiguity over her inspiration only amplified its impact, allowing each listener to find their own meaning in the lyrics.
Collaboration and relationships with other artists have also been crucial in Chinchilla’s journey. Nicki Minaj, although indirectly, played a role in shaping his artistic identity by inspiring his name: the word chinchilla appears in his song “Letcha Go.” And her friendship and collaboration with Ren, another independent artist, is an example of the importance that supportive communities have for musicians. “We have known each other for years and we are very close. Our relationship is good and his fans are amazing, they do anything for him, they really support him. And I think I feel that with my fan base too. “They are very passionate.”
At the forefront of pop music, the overflowing creativity of Chinchilla It is also manifested in the meticulous care of its visual aesthetics. From the wardrobe to the concepts for his music videos, she meticulously plans everything to reflect his unique artistic identity. “I make a lot of my own hats, for example, and I customize a lot of my outfit,” she told Why Now. Her entire career, she says, is inspired by the DIY (Do It Yourself) philosophy. In addition to solidifying his personal brand, he believes that it also allows him to build a better connection with the public.
