hA month and a half ago everything was heading towards A triumphant return of Jennifer Lopez. The singer presented her first album in 10 years, This is me… Now, a sequel to one of her biggest hits, accompanied by a documentary and a film to further the central theme of the three products: history of love of her with Ben Affleck. But 2024 is being a complicated year for the artist and her popularity is not going through its best moments, as stated by an expert in the brand who told the Daily Mail that it is because she does not “keep up to date.” “.
“The backlash against J Lo has been bubbling for a while. In the last decade, even though her love life was well broadcast, there was still an air of mystery around her, as a mega superstar. The first big moment of The violent reaction occurred when the documentary of the superbowlHalftime, in 2022. His behavior seemed intransigent and whiny, having to share the stage with Shakira. “Her complaint about it was not eloquently expressed and made her seem unfriendly,” he said. Emily Austendirector of the public relations agency Emerge.
For this expert Ben Affleck and her famous miserable face are playing a bad role for J Lo, as she believes that the optics of her marriage have “dsmashed the fourth wall” that successful celebrities possess.” In the shadow of the beloved and long-suffering Jennifer Garner, much of the images we have seen of J Lo have been mundane: car rides with Ben, arguments on the sidewalk, fast food takeout. Often looking miserable. This has broken the fourth wall, one that we had all bought. “We didn’t want him to be a normal person.”
