Taylor Swift (34 years old) is one of the most powerful women in the world. After a long career in music, the artist has built an entire empire and her fans are millions around the world. Swift started her career at a very young age and has gone from strength to strength. The publication of her new album with 31 very personal songs has been a huge success and to this is added the success of her tour ‘The Eras Tour’, which will arrive in May. to Madrid. For all this, as Lecturas magazine analyzes in its new issue, Taylor is today the richest female artist in the world, a phenomenon that is studied in universities around the globe.
But how did the young Taylor Swift who started out almost two decades ago become the powerful and influential Taylor Swift she is today? The personal brand expert Ana Jiménez has analyzed the singer and her brand for Lecturas.com, and has given us all the answers through her in 5 keys that are essential to her.
Taylor Swift, heart of an entrepreneur
Taylor Swift is a singer and songwriter, as well as a musical artist. Her becoming the most listened to artist on digital platforms is no coincidence. “She had the heart of an entrepreneur.. From country to pop and from singer to billionaire. Is awesome. Taylor Swift’s personal brand is Taylor Swift. It’s singing about her heartbreak, about her feelings, about love and about the haters,” explains image and personal brand expert Ana Jiménez.
Taylor has been very intelligent because beyond making good music and working on her brand, she is an inspiration for millions of women. She is hardworking, she knows how to choose her collaborations and her team very well, and she has also known how to invest her money very well, not only in her life but also in her career. Well positioned, related and with quality work both in his albums and in his concerts, in his video clips, image work… There is no stitch without a thread!
Taylor Swift, a community creator
“The tickets for his concerts don’t even last hours. He moves the masses, Swifties are the example of communitywhat every entrepreneur will want to have at their side, loyal followers,” explains the expert. Her career has evolved and she has also taken risks with changes that, in the end, have been well received by her fans. The key to getting it right here is knowing when The time has come to change, to renew, to accept changes… In the end, he gives people what they want and he always does it with all the guarantees. This way he always keeps his audience loyal and expectant.
Taylor Swift, timeless fame
“Her fame is worldwide and timeless. Anyone has ever heard a Taylor song. She has power and she has something that makes her unique: speak truth and all of us have seen ourselves reflected in one of his songs,” analyzes the expert.
The fact that he accepts so well the changes that come to his career and the world of music, the management of networks… They make his position always remain at the top and he gains more and more fans. He knows how to maintain a loyal audience and generate new ones.
Taylor Swift, an expert at making the most of her dramas
His enemies, his failed relationships… Taylor Swift is transparent and he is sincere through his music and his interviews, this is engaging. Ana Jiménez is blunt about how this is very positive for her personal brand: “His way of handling himself in the drama is iconic. He takes advantage of every tragic episode in his life, he knows how to play his cards and he does it very well. That they criticized her for having many partners? That drama is not yours, it is someone else’s. But as she would say “haters gonna hate”. The truth is that she has never had a problem dropping hints and attacking those who attacked her.”
Taylor Swift, a perfect “branding”
“The branding that has been created around Taylor is clear: a reference brand, an approach to fans since she makes them participate in her feelings and impact. In addition, it stands out on a musical level. There is a lot of authenticity in Taylor and this causes them to have connected so much with her. She is very specialized, we could say, she has a concrete essence. Another thing I would like to highlight about her, that It is disruptive. She talks about what upsets her and sings what she believes and feels even if she is criticized. Staging is one of the keys for entrepreneurs, if she moves to this topic, she had more than earned it,” the expert concludes her analysis.
