Taylor Swift is the artist with the most Grammys for ‘Best Album’ of the year, but her success goes far beyond her awards or her money. The American artist has forged one of the largest communities of fans in the world. The ‘swiftie’ phenomenon already has more than 95 million followers around the planet. Furthermore, few artists from recent decades like her could say that they have fans of all ages, because that’s what ‘swifties’ are like.
Taylor Swift’s success
Many are wondering What is the reason for Taylor Swift’s success?, since, without a doubt, she is one of the most famous artists of the moment. In fact, the American artist is already part of the ‘Forbes’ list of billionaires as one of the 14 richest celebrities in the world. According to the magazine, Taylor’s net worth stands at $1.1 billion, although his wealth has not appeared overnight, far from it. The young 34-year-old singer has forged her musical career over the years, with a lot of talent and all her dedication. At just 14 years old she moved to Nashville to develop a music career. country. From that moment on, He began to compose songs and even signed his first contracts. with music producers. In 2005, she was the youngest artist signed to Sony Music Publishing. From there, her fame took off on its own with her debut as Tylor Swift in 2006.
The ‘Swiftie’ phenomenon knows no age
The composer, producer, actress, singer and businesswoman It has more than 95 million followers on social networks social of all ages. In fact, ‘swifties’ don’t just belong to generation Z. Although it may seem surprising, among all their fans there are thousands of baby boomers. This is the case of Conchi Sánchez, 59, who assures that she is one of his favorite artists. “I have followed her since I was little when she started with him. country. I feel admiration for her to see that he has surpassed himself over the years and has always kept her feet on the ground. She is a girl who knows what she has wanted from the beginning,” explains Conchi. Furthermore, he assures that she “is a simple person in the world of music and she exudes tenderness.” “I love her because she invents songs that touch your soul. This girl has it all,” he details.
The ‘swiftie’ phenomenon also reaches all parts of the world and, in fact, Taylor is an artist whose music is enjoyed even with the family. This is the case of María, 21 years old, and José, her 56-year-old father. “I introduced him to Taylor’s world with the lyrics of the songs. and my father, as a result of that, realized that he liked it. If we put on YouTube he tells me to listen ‘Shake It Off‘. We have also watched his documentary together and listened to his music while cooking and dancing. “He tells me that he is very happy that she taught him her songs,” explains María. She is looking forward to the American singer’s concert at the Santiago Bernabéu, although she assures that her father cannot attend. accompany because she works.
Among the millions of ‘swifties’, young people between 16 and 24 years old stand out. Unai González is one of them and will attend his two concerts in Madrid in addition to attending another in Lisbon days before. “I have spent more than €600 on tickets”, he assures. As Unai explains, those who invest in a Taylor concert also do so in “hotels, transportation and food.” “She is a super relevant artist worldwide because she rocks all the charts and even manages the economy of the countries she goes to, so to speak,” says Unai.
Apparently, the ‘swiftie’ phenomenon is experienced as a whole from within the community itself, while fans do everything possible to see it. This is how Callum Smith, 30, feels, who says that she thinks every day about the concert she will attend in Madrid while counting the days until she sees it. “Being a member of the swiftie phenomenon is like being part of a big family.”, we join together on social networks, concerts, events and theorize about their lyrics and videos,” he explains. Furthermore, the American artist has become a role model for many of them. “For me, It is an example of empowerment and courage with his ability to reinvent himself and express his emotions through music that inspires me to believe in myself,” says Callum.
After speaking with several Swifties, they all agree that Taylor has a great ability to renew her lyrics. Perhaps, versatility is the secret to her success and making millions of people fall in love with her. Jose Sánchez, another 24-year-old young man with whom we have spoken, assures that “Communication with her fans is what has made her a cult artist”. Without a doubt, the young woman who leads the United States charts with her last 12 consecutive albums is and will be one of the great stars of recent decades.
What is the “swiftie amnesia” that you suffer at your concerts?
Around 65,000 tickets have been sold on each day of the two dates of ‘The Eras Tour’ in Madrid. As has been witnessed at other Taylor Swift concerts, his fans live with great enthusiasm and even euphoria their live performances, although perhaps too much. As a result, Swifties who live their concerts 100% have suffered what is known as “Swiftie amnesia.”
Ewan McNay, associate professor in the department of psychology at the State University of New York at Albany, revealed in the magazine ‘Time’ that some people who experience a Taylor concert with too much euphoria may develop temporary forgetfulness of that moment. “Too much emotion pushes you to the limit in terms of forming memories and you can’t create them,” explained the psychologist. As the expert assures, amnesia occurs when the fan goes through a high level of stress in the body that generates the same response in the brain as an emotional shock.
