A few days ago, Katy Perry anticipated her new single, which had to be her great comeback after the lukewarm reception of her previous album, ‘Smile’, from 4 years ago.
But the campaign for ‘Woman’s World’ has been disastrous for three reasons: the rather crude teaser that has been released has not been well received. Secondly, there is still too much time left before the single is released. It will not be released until July 11, so the song will have to deal with several weeks of hype and speculation. And thirdly, Katy Perry has confirmed that she has worked with Dr. Luke on her new album.
Dr Luke has been a fundamental figure in the artist’s career, as he appears in the credits of ‘I Kissed a Girl’, ‘Hot N Cold’, ‘Teenage Dream’, ‘California Gurls’, ‘Roar’ and ‘Dark Horse’. ‘. If you look at Katy Perry’s 10 most streamed songs on Spotify, Dr. Luke is on 9 of them: all of them except ‘Firework’. Therefore, perhaps for Katy Perry it is an amulet. However, the pop world seems not going to forgive him, after the trial and mutual complaints between Dr. Luke and Kesha for abuse and defamation.
The case was closed after a settlement, but Dr. Luke’s career has never been the same. The producer continues to work on dozens of singles a year, but with some exceptions, he is no longer with such well-known artists. His main project is Kim Petras, although he also appears on some singles that have been number 1 in the last couple of years, such as ‘Super Freaky Girl’ by Nicki Minaj
. Once again, it seems that excess anticipation is working against Katy Perry.
When there are still more than 15 days left for the release of the single, and when no one can guess why it is simply not released now, the artist has given the note at Paris Fashion Week. When she was about to enter her hotel, she displayed a red dress whose long train, meters and more meters long, could read – in other words – the lyrics of the single ‘Woman’s World’. The nonsense has been very effective and does not stop circulating on the networks.
Starting on July 11 we will check if Katy Perry’s song is worth it, if it went haywire like the day we prematurely condemned ‘Hentaï’ or if the playlists and radios embrace ‘Woman’s World’ and everything is in one absurd Twitter controversy. One more.
