In April of last year Google reinforced its entertainment proposal with the presentation of Google TV, its streaming service accessible through Chromecast devices and smart TVs and featuring more than 800 free channels and premium programming in more than ten languages. And recently it has promoted the presence of this platform in its advertising proposal.
The technology company has recently launched Google TV network in United States, through which it offers advertisers advertising inventory on more than 125 channels and aimed at the more than 20 million monthly active devices that it claims to have. This is a new advertising service for brands to connect with viewers by taking advantage of their interest in entertainment.
As explained by Google, Google TV network currently offers basic ad formats for connected television, including bumper ads 6 seconds and in-stream ads fifteen seconds that cannot be skipped. However, it assures that it will include new advertising formats in the future.
Advertisers who wish to display their commercial communication in this space must plan their advertisements through Google Ads and Google Display & Video 360, allowing you to manage your Google TV campaigns alongside your existing digital video campaigns. From Google they assure that all you have to do is select Google TV for the ads to start showing on the service. It can also be combined with YouTube to maximize reach.
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Google has been attracting viewers to its proposal for connected television thanks to an offer of channels and free content. According to him, these types of options are gaining presence among users’ consumption habits, especially in the United States, where 60% of households consume free streaming channels and services with advertising. Specifically, it shares that viewers of free Google TV channels spend an average of 75 minutes per day watching them.
The inclusion of Google TV in your global advertising network It allows Google to monetize the growing presence of its entertainment offering on devices from brands such as Sony, TCL, Hisense or its own Chromecast. It does so in a context of growing consumption and advertising investment in connected television and seeking to provide advertisers with a single window to manage their campaigns on YouTube and television screens.
