Pax Assistance joins forces with Krü, Kun and Messi’s esports club

From this agreement, the company will be the official traveling assistant of the club.

ALLIANCES
-ARGENTINA. Pax Assistance announced its alliance as a new sponsor of Krü, the esports of Kun Agüero and Lionel Messi. As part of this agreement, the company will be the club’s official travel assistant. “This agreement with Pax Assistance strengthens our leadership position and confirms Krü’s reach in audiences that are difficult to reach with other sources of entertainment,” commented Valentín Rementeria, sponsorship manager of the club. “Companies trust our club, in our ability to offer experiences of value and professionalism that meet their brand objectives.”

RELEASES
-GLOBAL. Puma debuted the Puma-180, its Y2K model. It’s inspired by early 2000s skate culture, combining archival elements with padding. Includes colors black, white-cobalt glaze-black, white-black, frosted ivory-fresh mint and sugared almond-prairie tan.
-MEXICO. Hisense will bring new products with laser technology to Mexico this year, including the rollable solution, Laser Cube C1 and PX3-Pro mini projector, as well as a new line of ULED televisions. “Hisense is at the forefront of creating complete technology for the consumer, covering various needs and offering the best technological experience in the home,” said Antonio Hidalgo, general director of Hisense Mexico. “We are proud to present our new solutions in televisions, appliances and air conditioners, which will elevate the experience of Mexicans to a higher level, at a fair price.”
-GLOBAL. Nespresso launched Lisbon Bica, a limited edition espresso inspired by Lisbon as part of the World Explorations range. This variety includes nuances of nutty, cereal and toasted almonds, and is thick, bitter in character and made mainly with Robusta and Arabica coffee beans from El Salvador.

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-MEXICO. The Telcel Challenger video game tournament returns to Mexico this year, whose participants for the first split They will be Free Fire, Fortnite and Clash Royale and with a prize pool of 70 thousand Mexican pesos in kind. It is carried out through a series of online qualifiers that offer various opportunities, the more you participate in the qualifiers, the greater the chances of accumulating points and advancing towards the expected in-person final. The final will take place within the framework of the Gamercy México festival, on August 23, 24 and 25 in Mexico City.