Luca de MeoCEO of Renault Group, has presented his book in Barcelona Automobile sentimental dictionary. A portrait of the role of the car in the lives of people, of its presence in popular culture and even its influence on the urbanism of cities during the last century and a half. In the work they have also collaborated relevant figures of the sector as Stefano DomenicalaliGeneral Director of Formula 1, or Sundar pichaiGoogle executive director.
In an act held before media, institutions, family and friends, the CEO of Renault Group has presented its book that is already available in Spain since April 30. The work is also available in format eBookboth in Spain and in Latin American countries.
The act, which has started with the intervention of Roger DomingoEditorial Director of Grupo Planeta, has been conducted by Miguel’s journalist from Miguel who has had the opportunity to talk with Luca de Meo about his passion for the car and remember some of the anecdotes and curious data described in the work.
The copyright of the sentimental dictionary of the car have beneficial purposes since they are destined to the Candelita Associationwhich facilitates that women at risk of exclusion obtain driving license, thus improving their chances of accessing a job. This initiative is aligned with the actions previously carried out in France, where the benefits of the book are destined to help young people in unfavorable situations to achieve their driving permits.
‘Automobile sentimental dictionary’
What has been of James Bond’s racing cars? How many models appear in Tintin comics? What makes Fernando Alonso special at the controls of his car? Will the European car industry survive the boom of Chinese competition? What challenges face the electric vehicle? What is the story behind classics such as 2 hp, Seat Panda and 600? They are some of the answers that the Automobile sentimental dictionary.
De Meo fell in love with cars in December 1973, when he was seven years old, after taking a walk aboard a Fulvia Lancia. Since then, his life has been inseparable from the motor world, where he has worked for decades in Fiat, Volkswagen y Seatand is currently CEO of Renault Group.
Luca de Meo, an influential leader
Born in Milan (Italy) in 1967, Luca De Meo graduated from the commercial university Luigi Bocconi with a degree in Business Administration. With more than thirty years of experience in groups such as Fiat, Toyota, Volkswagen y Seathas led innovation strategies in the sector. At present is CEO of Renault Group and was previously president of the European Association of Automobile Manufacturers (ACEA). Passionate about the history of the car, in the sentimental dictionary of the car shares its unique vision on the culture and evolution of the motor world.
