Since its introduction in 2020, the model Buy now, pay later (BNPLfor its acronym in English) gained ground in the Mexican financial ecosystem. According to Research and Markets data, it is estimated that the BNPL Market in Mexico It reached a value of 4,560 million dollars in 2024, with an annual growth rate of 40%. It is projected that this mercado Continue its expansion, reaching 6,090 million dollars in 2025 and up to 18,510 million dollars by 2030, with an annual growth rate composed of 24.9% between 2025 and 2030.
This growth has been mainly driven by younger consumers. Data shared by postpone indicate that 38% of millennials And 31% of centennials In Mexico they use this model as a payment method.
On the other hand, internationally, the BNPL Market It also shows significant growth. In USAthe market is expected to reach 224.65 billion dollars by 2030, with an annual growth rate composed of 20.5% since 2024. Europait is projected that the market BNPL Create at an annual rate of 11.5% from 2024 to 2030, reaching a value of 6.17 billion dollars by 2030.
Despite the growth in Mexicothe BNPL model faces challenges to consolidate as a long -term solution. According to information provided to Notipress, one of the main challenges is the Financial Education. Jaime MárquezPartner and Executive Director of Business Development in Transfers and Payments System (STP)He pointed out that “the main challenge to face without a doubt is financial education due to traditional credit, this financing model requires that consumers clearly understand their conditions for their healthy use.”
Also, the adoption of BNPL in Mexico It has concentrated mainly on Digital channels. The “online sales study 2025 of the Mexican online Sales Association” indicates that the model registered a 7% participation in digital channelsbut only 2% at physical points of sale. This presence in physical establishments It represents a challenge for its expansion and consolidation against more traditional payment methods.
Compared to USAthe use of BNPL in it Electronic commerce has reached a 7.7% participation in online sales during the Christmas season of 2024. In Europe, the adoption of BNPL has been promoted by integration into platforms of Electronic commerce and the collaboration between key market actors.
Thus, while the model BNPL shows promising growth in Mexicoits consolidation as a long -term financial solution will depend on exceeding key challenges, such as Financial Education and the expansion in physical channels. Comparison with other markets suggests that, although the potential exists, additional efforts are required to achieve adoption and consolidation similar to those observed in USA y Europa.
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