The Korean Institute for Business Research has revealed the brand reputation ranking this month for rookie idol groups.
The ranking was determined through an analysis of consumer participation indices, media coverage, interaction and recognition of the community of several groups of rookie idols, using data collected from April 1 to May 1. Only the idols that debuted in 2023 or then were considered for the ranking.
Kiiikiii remained at the top of the list this month with a brand reputation index of 1,634,366. The high -ranking phrases in the group’s keyword analysis included “I DO ME”, “BTG” y “KiiiKiii BOX”, mIn that the terms related to greater score included “generation Z”, “natural” and “advertising.” Kiiikiii’s positivity-negativity analysis also revealed 87.49% of positive reactions.
Hearts2hearts remained secondly with a brand reputation index of 1 302 832 in May.
Illit amounted to third place after an impressive increase of 128.87% in its brand reputation index since April, which raised its total score from the month to 1 105 980.
TWS ranked fourth with a 979 811 brand reputation index, with an increase of 51.56% in its score since last month.
Finally, Izna completed the Top 5 with a brand reputation index of 889 692, having an impressive increase of 106.26% in its score since April.
Check the top 30 of this month below!
- Sivery
- Hearts2Hearts
- YOU
- TWS
- izna
- Baby cloth
- RESCENE
- iFeye
- KATSEYE
- UNIS
- NEWBEAT
- CLOSE YOUR EYES
- Meovv
- ARTMS
- fin
- SAY MY NAME
- Big Ocean
- Genius
- Spy
- NOWADAYS
- Nouera
- Candy Shop
- KickFlip
- L5st
- VVS
- Hori7on
- A1
- Lun8
- tracer
- Nexz
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