The last season of cherries in it mercado chino closed with an increase of 51% of their shipments abroad, however, recorded lower income than previous years. These were encrypted at $ 583 million, considering the decline of US $ 3,083 million in the previous period, only $ 2.5 billion this year.
Under this context, the sixth edition of the Global Cherry Summit was developed, an event in which the projections and challenges Regarding the future of this popular fruit in the international industry.
Chilean cherry industry is restructured after unfavorable season in China
The last season of the cherry in the Asian market recorded a series of obstacles that did not allow perceiving the expected results at the beginning. One of them was the delay in the delivery of cargo as a result of complications on the trip of the Saltoro ship to China, a fact that generated a Important loss of food because it affected its quality.
In this regard, the executive director of the Fruit Cherry Committee of Chile, Caludia Soler, said it was “a season in which we prepared a lot, that we started with logistics challenges for the theme of the fly to the fruit and also prepared ourselves because we knew that a great volume was coming, but it was a season in terms of a very challenging price.”
“As a committee and as a sector we are aware that We have new challenges And we are working on new focuses to make the cherries back to return to growth (…) Among the spotlights, the Phytosanitary shelter, quality, communication, promotion, logistics and associativity “Soler explained.
For his part, the president of Fruits of Chile, Iván Marambio, commented that, “we are going to have in the coming years a product offer greater than the demand that will exist, in about 20%, therefore, we have to see how we gather that with the fact of sending a fruit of an exceptional freshness and of a superlative quality.”
It should be noted that after multiple analysis of results of the recent season, the committee began working on New quality standards for the national industrywhich will improve product standard at international levels, which includes an optimal size, color and flavor.
