L’Oréal reinforces his management team. The cosmetics giant appoints Alejandra Sanz as New Chief Information Offer in Spain and Portugal, in the framework of leading the company’s technological strategy, with the aim of promoting digitalization, improving consumer experience and strengthening business competitiveness “in a constantly evolving market.”
In this way, The company reinforces its commitment to innovation and digital transformation as growth enginesas reported in a statement.
Bachelor of Business Administration and Management from the University of Deusto in Bilbao, Sanz Account with trajectory in the technological and digital transformation.
Before his incorporation to L’Oréal Groupe, he worked on international projects in Accenture and Ibermatic, where he specialized in SAP consulting in the logistics area.
L’Ireal incorporates Alejandra Sanz as New Chief Information Offer in Spain and Portugal
In 2018, he joined L’Oréal Groupe, where he began his career as head of the sales and distribution team in Sap Emea, Con a focus on eCommerce y retailleading “extensive equipment” at the transnational level.
During the last four years, Alejandra Sanz has expanded its responsibility for operations and finance projects in the European zone, in addition to playing a “key” role as an ambassador to the transformation project for the harmonization of IT processes in the field of operations and finance worldwide.
“The appointment of Sanz reinforces the vision of L’Oréal Groupe of technology as a strategic pillar. Under their leadership, IT team in Spain and Portugal will work on advanced solutions that allow optimization in the supply chain and operational efficiency at all levels, “the firm has stressed.
Among the main challenges of Sanz, the consolidation of digital platforms that allow greater efficiency for teams, The use of artificial intelligence for the optimization of resources and the implementation of advanced data analysis tools to improve decision making.
Under its leadership, the IT area will manage multiple technological projects in the coming years, with an approach to digitalization, efficiency, sustainability and customer experience.
In addition, cybersecurity initiatives and the development of platforms that allow greater scalability and flexibility for future business needs will be strengthened, “Always aligned” With the group strategy
The French company has managed to beat the analysts’ forecasts and has completed the first three months of year 2025 with income of 11,734 million euros, which represents an increase of 4.4% compared to the same period of 2024.
According to the company at market closure, “sales growth benefited from the phase related to the computer transformation of 2024 and 2025, with a positive net impact of 100 million euros.” In the sales advance note, entitled “sólid in the storm“(Solid in the storm), L’Oréal says that” the group surpassed moderately to the world beauty market. “
