FC Barcelona has surprised with a special collaboration for the classic of May 11 that disputes against Real Madrid at the Olympic Stadium in Montjuic. On this occasion, the Barca team will wear a T -shirt with the Jack cactus logo, the creative brand of the American rapper Travis Scott. This movement is part of the alliance between the club and Spotify, which since 2022 has presented exclusive t -shirts with the logos of artists such as Drake, Rosalía, The Rolling Stones, Karol G and Coldplay. Now, Kylie Jenner’s ex joins this select club.
Travis Scott, whose real name is Jacques Bermon Webster II, is one of the most influential artists of contemporary hip-hop. Known for its innovative style and its ability to merge genres, Scott has accumulated more than 67 million monthly listeners in Spotify and has exceeded 44,000 million views on the platform. His record label, Cactus Jack, has been key in the production of successes such as Sicko Mode and Goosebumps.
© Getty Images© Getty ImagesHowever, it has been His relationship with Kylie Jenner, Business and television star, with which the most headlines have monopolized. The little girl of the Kardashian clan is the mother of the two children of the rapper, Stormi Webster (7) and Webster Air (3). They began their relationship in 2017, after meeting at the Coachella Festival. However, its history has been marked by constant ups and downs and intermittent ruptures, until in 2023 the final separation occurred. At present, she maintains a relationship with the actor Timothée Chalamet anymore is no official couple, it seems that she is focused on her music and fashion, as reflecting her collaboration with FC Barcelona.
Why have Barça chosen through Travis Scott?
The choice of Travis Scott for the classic is no accident. In addition to his musical success, the artist has demonstrated a strong interest in fashion and sport. His Cactus Jack brand has collaborated with giants such as Nike, creating shoes and clothing of great impact on the industry. The collaboration with the FC Barcelona reinforces the club to connect with new global audiences and, without a doubt, Scott has become an icon of pop culture. In addition, as part of this collaboration, Scott will perform in Barcelona on May 10, at a private concert for his most faithful followers, organized by Spotify. This event marks a milestone in his career, since it will be his first concert in the city.
© FCBarcelonaHe FC Barcelona has turned his shirts into authentic collection pieces since in 2022 he signed his agreement with Spotify. Through this collaboration, the club has made some of the most influential artists in the world part of the classic against the eternal rival, carrying their logos in the culé equipment. Now, it is the turn through Travis Scott, whose Cactus Jack brand will appear in the Blaugrana shirt in the May 11 classic.
© VinijrHowever, we must remember that Scott already posed with the shirt of the eternal rival, Real Madrid, last summer. Have you changed equipment? The truth is that the American rapper gave a concert this summer at the Wizink Center in Madrid, now Movistar Arena, he already attended Vinicius Jr., big fan of the singer, and his friend Ester Expósito and at the end of the show, the Brazilian player of the Madrid club handed him his signed shirt.
The pioneer was Drake
The initiative began with Drake, the Canadian rapper who brought his iconic ovo sound owl In the Barça shirt in the October Classic, 2022. The choice had a special reason: Drake had reached 50,000 million views in Spotify, becoming the first artist to achieve this milestone on the platform. In recognition, the club gave him visibility in the match against Real Madrid. Rosalia and her Motomami They were the following.
© Rosalia.vt© Rosalia.vtIn the March 2023 classic, the prominence fell to the Catalan singer who revolutionized the music scene with his album Motomami. FC Barcelona and Spotify chose their logo because the game coincided with the first anniversary of the launch of their successful album. The shirt with the song logo was not only used by the male team in the duel against Real Madrid, but also by the women’s team, strengthening the connection between music and sport.
© www.fcbarcelona.esAlso The Rolling Stones put its rocker touch to another Barça-Real Madrid, in October 2023. Coinciding with the launch of your album Hackney Diamonds, The legendary British band “lent” her famous language logo to the Blaugrana team. The Stadium Culé was also decorated with this iconic image, becoming a tribute to the long career of Mick Jagger and company. But FC Barcelona’s strategy has continued with other artists who have left their mark in the club. Karol G, with its urban and Latin style, and Coldplay, one of the most influential bands of pop-rock, have also been part of this series of collaborations.
© FCBarcelonaThe arrival of Travis Scott and his Cactus Jack brand to the Culé team is a new opportunity to see how music and football are intertwined on the stage of one of the most anticipated games of the season. The special shirt is available in two formats: a limited edition of 1,899 units and another more exclusive, signed by the players and players of the matches. Both versions have been put on sale in the official stores of the club and online platforms this May 2.
