Feeling a collective project itself is one of the most emancipatory constructions of the human race. The subject becomes a participant in an experience that transcends it, built from below and below, where several different looks enrich an idea. In this case, a book. That is Communication, sport and human rights, a new agenda of what we do not seesuch the title of the text edited by the Faculty of Journalism and Social Communication of the National university of La Plata. A choral work of the chair that I integrate eight years ago. An objective that stimulates us to share others to come.
The purpose of the book is to make visible rights where they are not perceived as such. As he says in the introduction: “Access to sport demonstrates it. It does not even have constitutional hierarchy in our Magna Carta. Just in some provinces it is considered – together with recreation – as ‘fundamental objective’ that must be protected.”
The three fields that we intended to integrate into the upper university technique in sports journalism, the first and free public of the country, do not produce sense separately. Communication, sport and human rights, as areas of knowledge that dialogue with each other, lead us to ask: why is the perception of sports practice as a right almost zero? Why are there problems in the communication of that right? Why does sport not work as a signifier of human rights even when the Olympic Charter defines it?
We must understand that when the State does not stimulate the understanding of those rights, and gives the market initiative, it considers us just consumers of a product. The merchandise sport.
-“I think today, the system has definitely found in the sport a fantastic argument of domination, frivolization, stupidity,” writes Fernando Signorini in the prologue of the book. The National Physical Education Professor who worked eleven years in the preparation of Diego Maradona and today is a benchmark of good causes in the activity at hand.
Communication gives us the field of studies and an indispensable approach perspective. Sport is the space of sociocultural production that forces us to think about modern social plots and their relationship with the State. Human rights in a broad sense are not an empty statement, nor subject to rental policies that place the product of the show a step above people. That dehumanized athlete factory, robotized professionals, propagating communicators of the tax, anesthetized audiences or non -profit civil associations replaced by corporations.
Too too time the corporations with interest in sport have advanced to build uncritical individuals and potential victims of online betting games that lead to groceries. We must make visible the invisible, what capitalism and its captive consumer society do not show. It is impossible to install and consolidate a new agenda of what we do not see.
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