But for a while now, something curious began to happen: the Asian names that we did not know as much as Voge, Zontes or QJ Motor began to appear in the best -selling motorcycle rankings in Spain. At first, many thought it was something temporary, a passenger fashion. But not. The Chinese motorcycles are here and came to stay.
What is really happening?
The short answer is: Chinese motorcycles are winning for price, quality and strategy. But we are going to look more thoroughly.
1. cheaper motorcycles, but well equipped
Today, a japanese half -displacement motorcycle can cost you more than 9,000 euros. A similar China, with similar benefits and many times with better equipment, is between 6,000 and 7,500. That difference weighs, and a lot.
And what do they bring? Well, everything: TFT screens, ABS, connectivity, LED lights, driving modes … things that in the Japanese are often paid separately. We are no longer talking about “battle” motorcycles, but of products very well thought out for day to day.
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2. They are no longer “bad Chinese”
That ancient idea that “the Chinese is of poor quality” no longer applies. Brands such as Voge, which belongs to the giant Loncin (BMW ally) or CFMoto, are manufacturing motorcycles with good finishes, updated technology and reliable performance. Some even wear recognized brand engines or manufacture for them.
And it’s not just marketing: in specialized media tests they go well, and there are more and more people recommending them after using them.
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3. Cfmoto: technology, global expansion and high performance range
CFMOTO has positioned itself as one of the strongest brands within the new Chinese manufacturers ecosystem with global projection. Based in Hangzhou, the company has evolved from being a supplier of OEM engines to become a comprehensive manufacturer with a robust portfolio that covers motorcycles, all -terrain vehicles (ATV and UTV), and recently, medium and high cylindrated models that directly compete with European and Japanese firms.
In February 2025, the brand held a global launch event in the Algarve International Circuit (Portugal), where it presented its 2025 line of motorcycles and recreational vehicles. This strategic movement responds to an expansion plan and a sustained investment in R&D equivalent to 7% of its annual income (more than 100 million dollars in 2024).
Those that dominate in cfmoto
CFMOTO 675SR-R: A sport equipped with a tricylindrical engine of 675 cc that delivers 100 HP to 12,300 rpm and a maximum torque of 69 Nm to 10,200 rpm. Accelerates from 0 to 100 km/h in 3.6 seconds and reaches a maximum speed close to 220 km/h. It incorporates adjustable traction control, bidirectional quickshifter, double channel and electronic ABS derived from the world of competition.
675NK: Naked of medium displacement that shares the motor base with the SR-R, but adapted to a more urban and versatile use. It offers 94 HP of power, driving modes, 5 -inch TFT screen with connectivity to the Ride CFMoto app, full LED lighting and a cycle part signed by suppliers such as KyB and J.Juan. Its peak speed is around 210 km/h.
800MT-X: Off-road vocation trail with 799 cc bicylindrical engine, maximum power of 95 hp at 9,000 rpm and torque from 77 Nm to 7,500 rpm, derived from the KTM LC8C block. It has a reinforced chassis, aluminum tilting, fully adjustable Kyb suspensions and advanced electronics: ABS in curve, traction control, pilot modes and 8 -inch tactile TFT screen. Its maximum speed is approximately 200 km/h, and has been optimized for dynamic behavior on both road and demanding tracks.
This technical and commercial approach has allowed CFMoto to increase its global volume by 21% for 2024, with revenues of more than 1.6 billion dollars only in the first semester. Its association with KTM (through the joint company CFMoto-KTMR2R) has not only allowed it to manufacture engines under license, but also access European platforms for the joint development of new models, a key step for consolidation outside Asia.
Chinese queens
Cfmoto is not only selling competitive motorcycles in terms of price and equipment; It is designing vehicles with advanced engineering, scalable platforms and components of approved quality for the European market. The result is a brand that no longer competes only because it is economical, but for technology, design and innovation, this is not why in sports fields it is already a supplier Moto 3, of the Moto GP series, where the oil is already measuring the oil in high competition, and why not, entering the queen category of motorcycling, where Fuentes claim that it could take the place of KTM on the grill.
4. The user has changed
The new motorcyclist does not always want a motorcycle to show off. Find something practical, beautiful, functional and good price. There is more awareness of spending, and also more comparison. Today a buyer gets into YouTube, forums, Tiktok or directly to publish, compare reviews, analyze consumption and see what maintenance the motorcycle needs.
And that is where the Chinese earn many points. Because not only do they cost less when buying it, but also keep them cheaper.
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The figures do not lie: the Chinese are already among the best selling in Europe
The growth of Chinese brands is not just a perception: numbers confirm it. In January 2025, 11 of the 50 best -selling motorcycles in Spain They were of Chinese origin, something unthinkable just three years ago. Models like the Zontes G1-125the MITT 125 RT o to Voge 300AC They have sneaked into the public’s favorites. In the 125 cc segment, traditionally dominated by Japanese scooters, the Chinese are fighting and even exceeding sales to historical rivals. In addition, in motorcycles of greater displacement – 400 cc onwards – they already appear in the monthly rankings, as evidenced by the case of the VOGE 900 DSXwhich was one of the most enrolled trail in November 2024. All this speaks of a trend that is not marginal: Chinese brands are no longer on the periphery of the market, but in their heart.
And the usual brands?
Not that they have disappeared. In fact, Honda and Yamaha continue to sell very well, especially for their reputation and reliability. But others such as Suzuki or even KTM have lost ground in segments where they reigned.
REMEMBER! Publimotos store has at your service + of 5,000 spare parts items for your motorcycle
They have a hard time competing in price because their manufacturing costs are higher, and many times their models do not bring so much standard. In addition, they have slower structures, and that affects their capacity for reaction to market changes.
Is this an “invasion” or a natural evolution?
More than invasion, we could call it a democratization of the market. Chinese motorcycles are doing what Japanese cars did in their day: offer a lot for little. This forces all manufacturers to put the batteries, improve prices, to include more series things, and listen to the consumer.
This benefits everyone. There are more options, more competition and more freedom to choose according to your needs and pocket.
