Marcelo Romeo presented his second marketing book at the Book Fair of Buenos Aires

After “tame the risk”, of 2022, the CMO of Newsan now published “the new era of brands”, which investigates how brands can survive – and lead – in a context in which, as the author says, “technology accelerates processes and offers certainty, but does not replace creativity or human empathy.”

This week, in the Tulio Halperín Donghi room of the blue pavilion of the Palermo Fairground, the Newsan CMO, Marcelo Romeo, presented his second book, The new era of brands: innovative strategies to manage the marketing of the futurepublished by Granica editions.

There, Cristina Mahne and Leandro African, of many, accompanied the author to comment on the content of the proposal, which includes a prologue written by the human behavior analyst Guillermo Oliveto and the collaboration of sixteen specialists who contributed, signs through, his gaze from very varied and dissimilar disciplines: Axel Kuschevatzky, audiovisual producer; Fernando Moiguer, strategic consultant; Millán Ludeña, Athlete of extreme challenges; Sean Summers, Marketer; Roger Casas-Alatriste, Branded Content expert; Diego Medvedocky, advertising creative; Eugenio Raffo, Marketer; Mariela Mociulsky, a specialist in trends; Joaquín Velo Rodríguez, strategist in digital transformation; Miguel Ugidos, Customer Experience expert; Ximena Díaz Alarcón, sociologist and anthropologist; Silvina Seiguer, communications director; Ariel Benedetti, lecturer and business influencer; Paula Martín, psychologist; Mariano Dorfman, communications consultant; and Martín Rabaglia, specialist in AI.

The proposal

Marcelo Romeo suggests a “pause to reflect with lucidity and practical sense about the present and the future of marketing,” the statement describes. The new era of brands: innovative strategies to manage the marketing of the future, published by Granica editions, aims to be “a current, informed and experiential guide, designed for those who must make strategic decisions in a constant environment of change.”

There are nine chapters – which combine theory and practice with real examples, interviews with specialists and cases that worked and others that taught -, with titles such as “social insights, the raw material of contemporary marketing” or “Decalogue of behaviors of the new Marketer”.

The book is available in bookstores throughout the country and in digital version.