Los chatbots They are already everywhere. They help us write emails, plan trips, answer questions and even solve existential dilemmas at three in the morning. What began as a curious tool It has become In a daily part of our digital lives.
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But of course, where there is attention, there is business … And that means one thing: ads.
Google is testing ads within the conversations with AI
According to BloombergGoogle has already begun to experiment with something that seemed inevitable: Insert ads directly into the chatbots conversation flow.
For this, he has had the help of artificial intelligence startups such as IASK and LIER, and has expanded his advertising network AdSense for search To cover these new scenarios.
In practice, inserted ads have already begun under the answers generated by these chatbots. In some cases, as with the perplexity startup, they are even allowed to sponsor follow -up questions. Yes, that “Do you want to know more?” It could come with an advertising label.
Why now?
Google’s logic is simple: the search based on AI has begun to change the way users navigate the web.
If people stop asking questions in the traditional search engine to directly ask a chatbot, Google needs a new way of showing ads. And he doesn’t want to lose his throne as king of digital advertising.
Besides, Google has been considering tools like chatgpt time A threat to your business model. When you put ads in the chatbots, you can recover part of that attention … and, of course, monetize it.
And now what?
For now, this functionality is in tests with specific partners. Not all chatbots will show ads immediately, but if this trend is maintained, We are very likely to see them more and more. The great unknown is how users will react.
Because one thing is to see ads on a web page, and another is to have them embedded in the middle of a conversation that seems personal.
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Can Google balance monetization without breaking the magic of the fluid chat? Or will we all tell the “no, thank you, I don’t want another coupon”? The time – and the tests A/B— will say it.
