According to the company, this tool allows you to get to new nots not explored. It is currently in beta and available for advertisers globally.
Artificial intelligence is revolutionizing the Google searchturning it into a more exploratory and multimodal experience. Thanks to the general views of AI and tools such as Google Lensusers can find information more visually and intuitively, opening new possibilities for discovery and informed decisions.
This evolution of the search not only benefits users, but also companies. Google can now identify more complex signs of intention, allowing to show relevant ads at times and contexts before unimaginable. Thus, brands have greater opportunities to connect with their audiences precise and timely.
To help advertisers adapt, Google launched You have maxa new set of functions with a single click for search campaigns. Available globally at the end of the month in beta version, AI Max allows you to optimize performance by extending the scope to new consultations without losing control or transparency in the results.
Thanks to the concordance of search terms and the dynamic generation of creativity, advertisers can discover new clients who previously went unnoticed. The AI Google Learn from keywords, advertisements and URLs to adapt the messages in real time to the user’s intention, significantly increasing the effectiveness of the campaigns.
Companies such as L’Oréal y MyConnect They are already seeing promising results. L’Oréal He doubled his conversion rate and reduced his cost for conversion by capturing new high performance consultations. For its part, MyConnect He achieved 30 % more conversions, showing the potential of the AI to boost business in different sectors.
Besides, You have max Includes advanced control and segmentation tools, such as locations of interest and URL parameters, which allow more detailed management of campaigns. Google Reports have also improved to offer a deeper vision of user behavior, thus ensuring decisions based on real -time data.
