Messi like a rocket. Adidas has experienced the Messi effect since the Argentine star joined the ranks of Inter Miami FC, a member of the Major League Soccer (MLS), in the summer of 2023. The German firm has shared data that shows that, since his arrival in the United States, Annual visits to the Messi section on the Adidas website have increased by 60%.
It has also increased the interest of American consumers in the children’s soccer section, registering an increase in visitors to the if you 40% compared to the previous twelve months.
Adidas has also shared in its report that Florida is the state that spends the most on Leo Messi’s sports equipment, both in the Inter Miami FC uniform and in that of the Argentine National Team. The North American state follows Washington, New Jersey, Massachusetts and New York.
Regarding Adidas’ commitment to youth football, the German brand has highlighted that it has invested $14.7 million in products and financial contributions in non-profit associations. Additionally, another $8.7 million has been set aside for the cause in future contributions.
Florida is the state in which the most is spent on Leo Messi’s sports equipment
The Argentine star has been linked to the German sports equipment brand since 2007, four years after his debut with FC Barcelona. Leo Messi receives around 25 million dollars annually in sponsorship. Furthermore, since 2017, the 10 has been linked for life to Adidas, signing a lifetime contract.
Since his arrival in Miami last summer, Leo Messi signed a new contract with David Beckham’s franchise, since, in addition to his salary as an Inter Miami FC player, the Argentine star receives a percentage (which has not been disclosed) of Adidas saleswhich also sponsors MLS.
The arrival of Leo Messi to the MLS has not only been a sales springboard for Adidas, but David Beckham’s club is also capitalizing on it. On February 21, the Miami franchise sold the rights naming from its stadium to the largest bank in the United States, JPMorgan.
The club plans to increase its income to 200 million dollars in 2024. If it reaches its forecasts, Inter Miami FC will triple its income in a regular season. In addition, it would be among the football franchises with the highest income on the planet; In fact, in the 2021-2022 season, only 33 teams worldwide exceeded 200 million in revenue. The increase in turnover is derived from the increase in ticket sales and corporate agreements with sponsors.
