The media outlet ‘NBC’ will give the Paris Olympic Games an unusual twist: a voice generated by artificial intelligence.
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The American network ‘NBC’ has announced that will offer subscribers to its Peacock streaming platform Daily audio and video highlights of the Paris Olympics featuring the voice of veteran sportscaster Al Michaels… but generated entirely by artificial intelligence.
The sports commentator will offer personalized summaries of the media outlet’s coverage, all tailored to the specific interests of fansEach morning, NBC’s Peacock streaming hub will offer a video recap of the final day of coverage, curated from clips and a high-quality AI recreation of Michaels’ voice.
“When they told me about this, I was skepticalbut it obviously made me curious,” said the star host, quoted in an NBCUniversal press release. “Then I saw a demo detailing what they had in mind and I said, ‘I’m in.'”
‘NBC’ hopes that during the Games they could be broadcast in the United States nearly seven million custom variations from “Your Daily Peacock Olympic Digest.”
A human group will supervise the results
Although generative AI can produce all types of content (text, images, sounds), the results They often contain factual errors. With this in mind, the network has assured that a team of editors from ‘NBC Sports’ will review all contentincluding audio and clips, to ensure quality and accuracy before summaries are made available to users.
The news comes as many creative industries and artists are asking how artificial intelligence can be used. Or if it should be used first of all.
Singers, actors, voice actors or authors have denounced the “stealing of voices” by AIand countless others have filed lawsuits against several generative AI companies, including OpenAI (ChatGPT), accusing them of using their works to train their AI models.
In April, more than 200 musicians, including Robert Smith, Billie Eilish and Nicki Minaj, signed an open letter calling for an end to to the “predatory” use of AI in the music industry.
In the letter, although they recognize the creative possibilities of new AI technologyit states: “Make no mistake: we believe that, when used responsibly, AI has enormous potential to advance human creativity and in a way that enables the development and growth of new and exciting experiences for fans of music everywhere.
“Unfortunately, some platforms and developers are employing AI to sabotage creativity and undermine artists, songwriters, musicians and rights holders. When used irresponsibly, AI poses enormous threats to our ability to protect our privacyour identities, our music and our livelihoods.”
This has led some of the world’s biggest record companies to sue two AI startupsSuno and Udio, for alleged copyright infringement. The landmark case alleges that the companies are exploiting artists’ recorded works on an “almost unimaginable” scale.
But ‘NBC’ keeps going. Your tool will be available on Peacock starting July 27.
