Investments in the business world have become a good niche market for all those celebrities and sports stars who seek to keep their money moving constantly. Many do it as a plan for after their retirement, and others to continue adding large amounts of money to their vast fortunes.
The business of alcoholic beverage It has turned out to be a great refuge for these stars, and two footballers like Lucas Vázquez and Ivan Rakitić They have also wanted to join this investment stream, as well as the former motorcycle racer Fonsi Nieto, and they do so by participating in the brand of Breeding ravenswhich was created in 2020, and has grown enormously, reaching a turnover of millions.
A company that was launched by two entrepreneurs such as Javier Muñoz Lazaga, who is the current CEO of the company, and the footballer Pedro Obiangwhich has burst onto the market with great force, entering supermarkets such as El Corte Inglés, Alcampo and Carrefour, and other companies such as Enrique Tomás, Iberia, Finnair, Viva Aerobus, and also sporting events such as the Formula 1 Grand Prix.
A brand in full growth, as Muñoz Lazaga points out to ‘El Economista’, they have a multitude of offers on the table to continue rising in the sector: “We have numerous offers on the table to enter the capital and it is very likely that we will close an agreement during this summer to bring in a majority partner, which will allow us to maintain and promote the growth line.”
From 19 euros per unit
A company in which the Real Madrid full-back has his own brand of Albariño, Strengthand in which the former FC Barcelona and Seville footballer has another wine from Ribera del Duero, Union. In the case of the first, on its website it can be found at a price of 19 euros a bottlewhile the second wine is priced at 39 euros per unit.
And in its first year, Cría Cuervos reached a turnover of 150,000 euros, but in just four years, it has gone from that to exceeding two million euros, presenting more than 2.4 million euros this year. thanks to a production of more than 600,000 bottles per year.
Now, with all this, their plans involve taking help from an industrial partner, as Muñoz Lazaga insists: “Now we are negotiating, for example, to enter Wal-Martwhich is the largest distribution chain in North America and will allow us to boost business in Mexico,” noting that it is the country where they have the largest market, although they also have a large presence in Spain, Switzerland, Croatia, Italy, the Dominican Republic, the United States and Peru.
In addition, he highlights that although they do not have their own winery, this is also an advantage because they focus on the development of the brand and the quality of the product: “We strive to locate the best vineyards and wineries in Spainto achieve and market the best possible product. Our goal is to democratize wine because we understand that you don’t have to be an expert or need technical knowledge of wine to enjoy this ancient wine, which is always present in society.”
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