Samsung has ousted Manzana as the leader in mobile phone sales worldwide during the first quarter of 2024.
According to information published by International Data Corporation (IDC), Samsung now holds a 20.8% market share, surpassing Apple’s 17.3%.
Although Apple had maintained the lead until 2023, the recent report from the Worldwide Quarterly Mobile Phone Tracker from IDC reveals that Samsung has seen a notable rebound as the top supplier.
According to The Verge, the global smartphone market has grown 7.8% year-on-year, with a total of 289 million units sold in the first quarter. However, not all the news is positive, as Apple’s sales fell by 9.6%, while Samsung’s also decreased, although more moderately, by 0.7%.
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During the first quarter of the year, Samsung shipped 60.1 million cell phones, surpassing Apple, which shipped 50.1 million.
Competition in the smartphone industry has intensified with the presence of other brands such as Huawei, Xiaomi, Transsion, OPPO/OnePlus and Vivo, which are gradually gaining ground internationally with the production of high-end phones at affordable prices. lower than those of Apple and Samsung.
The analysts of IDC They noted that competition will not decrease in the short term. Samsung and Apple will likely remain leaders in the premium segment, but they will need to constantly innovate and adapt to changing consumer demands to maintain their position.
One of the main factors that has affected Apple’s sales is the increase in its prices and the lack of compatibility of its products with other mobile phone brands.
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