An iPod Nano has been seen at the ‘Let Loose’ event. It wouldn’t be anything notable if it weren’t for Apple
“The thinnest Apple product ever created.” So direct. Apple went all out at the presentation of the new iPad Pro with the until now unreleased M4 processor chip. It is the first time that a new chip debuts exclusively in an iPad, but not the first time that Apple uses the thinness of a new device as a claim. There is that wedge-shaped Macbook Air.
And while it is not entirely true — the new 13-inch iPad Pro reaches 5 millimeters thick while The third generation iPod shuffle was 4mm thick—, we are left with the detail: Apple does not forget its legacy. We’ve seen the return of a perfectly functional iPod!
The iPod as a claim to an unforgotten past
Those who know me know that I still leave the house with a 160GB iPod, which I don’t fly or travel by train without it. and that I continue to defend iTunes despite its many flaws. It will have some romanticism, but a reliable device from which you can listen to music at any time, whether you have access to a WiFi network or not, still seems liberating to me. At the Let Loose Apple event, an iPod Nano was used to measure and buy against the new iPad Pro. And in the newsroom we are going crazy.
Apple never leaves things to chance. You just have to take a look at the announcements and presentations of the new iPad Pro. The exhaustive detail and the almost sick care for nuances such as the transitions, the ever-present music apple style and always playing with the clues and the easter eggs out of focus or in the background of the shot. For this reason, we cannot remain on the surface and consider that this iPod has been used only as a claim to talk about how thin the new iPad Pro is. Quite the opposite: an iPod in 2024 makes all the sense in the world.
An iPod in 2024 makes perfect sense… for its audience
The market for portable audio devices has only grown within a specific niche where audiophilia is increasingly strict. Brands like FiiO or Sony make a splash every time they present one of their new “Mp3 players”, compared to much more humble and contained products, such as the legendary Surfans F20. Exhibit, Planar IEM headphones are having a sweet time and lossless audio transmission standards compete for a cup where finding the most perfect algorithm has become a long-distance race.
Over the past year, to Apple Music lossless audio —24-bit ALAC and spatial audio—Apple Music Classical was added, the application focused on classic, contemporary, soundtracks and the entire ecosystem of “cultured” music for its own audience. And you have to make a profit out of it. In fact, he did it under a market where everyone wants their piece of the pie.
On the one hand, Qobuz with MQA, with apps offering its own PCM-DSD converters, with a Tidal that currently only offers a subscription with audio at the highest resolution – audio in FLAC and some direct conversion masters, as well as support for Dolby Atmos. And be careful because Spotify already has its ‘Pro’ plan ready with lossless audio. Maybe this is a good time to take the leap and do it with some AirPods Max 2 that complement the experience. I believe in it.
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