Advertisements are here to stay on Amazon Prime Video, and from now on they will be even more intrusive than before. All this after the publication of new ways in which the company wants you to buy its products.
Another ad format comes to Amazon Prime Video
In the company’s publication you can read that Amazon will launch three new advertising formats for Prime Video later this year to entice subscribers to purchase promoted items while watching content.
Thus, shopping carousels will now appear during commercial breaks of shows and movies that will present viewers with a line of products that they will be able to purchase on Amazon. All this to also enhance your purchasing platform.
TV shows, movies, and live sports will also display interactive branded ads that can provide rewards like Amazon purchase credits. Finally, there will also be pause ads that make a translucent overlay appear, allowing viewers to directly add the promoted product to their Amazon carts.
In this way, Amazon intends with these ads for Prime Video users to buy more items from home without having to make more effort. At least, in the United States.
Source: Amazon
