Instagram, the short video social network owned by Meta, is constantly updating itself to incorporate new ways to connect its users around the things that matter most to them and recently introduced the ‘frame sticker’ function, with which the platform seeks Give free rein to creativity when using ‘Stories’.
This sticker offers a nostalgic and creative way to highlight photographs, transforming them into digital snapshots that even simulate the classic act of revealing them by shaking them.
The novelty too encourages interaction between accountswhich is crucial on Instagram because the algorithm prioritizes this type of content, showing it to a greater number of users, which can enhance the organic reach of content creators, brands or companies.
Use this tool It is very simple and only required:
- When creating a story, press the ‘M’ buttonarches’.
- Choose an image from the gallery to frame.
- it’s possible add a caption. The date and time of the capture will be added automatically.
- When posting, those viewing the story will be able to shake their phone or use the ‘shake to see’ button to discover the photo.
The platform also added three other new options, including the ‘secret sticker’ button, which allows users to create hidden stories, because the only way other users see the content is by sending a direct message to the person who posted it. To activate it it is necessary:
- Click on the stickers icon when creating a story.
- Push the button that says ‘Secret’.
- How the story will be blurred when published, a hint must be written so users know what they might encounter.
- The content will only be revealed when a direct message is received from someone interested. Furthermore, it is important to highlight that you won’t have to approve each DM that is received to reveal the story.
Instagram also added the ‘cutout sticker’, which combines interaction and music customization because users can share a song that reflects your mood, in turn allowing their followers to contribute their own musical selection. While using this feature requires:
- In history press the button ‘Music of Your Turn’.
- Click ‘+/Add music’ to search for a song within the Instagram music library.
- By sharing the story, followers will have the opportunity to add your own music selection by responding to the ‘Your turn’ button.
Finally, there are the ‘clipping stickers’, an option that allows convert photos and videos into custom stickers, and even let others save and reuse the stickers that were created for reels and stories. Activating this function implies:
- Open the stickers and select the scissors icon that indicates “Cuttings”.
- Choose a video or photo from the gallery. The sticker will be generated automaticallybut you can manually adjust the highlight if necessary.
- Press the ‘Use sticker’ button to add it to the story or reel.
- While to create a sticker from an image already published on Instagram, you must comes from a public account. Then go to the desired photo, select the three vertical dots and select ‘Create sticker’.
Let’s remember that Instagram It has more than 1.6 billion monthly active users, which offers a wide base of potential viewers and consumers worldwide. Additionally, the platform is designed to encourage interaction through likes, comments, shares and direct messages, which facilitates engagement between users and brands.
