Apple (NASDAQ:) will launch its new Apple Intelligence platform, combining proprietary technology and OpenAI to deliver safe and practical AI on your devices.***
- Apple Intelligence integrates proprietary and OpenAI technology for practical functions.
- Focused on security, decide between on-device or cloud processing.
- Requires devices with M1 chips or higher, and is optional for users.
San Francisco, USA, June 2024. Apple’s long-awaited WWDC 2024 conference promises to bring important new features, among which Apple Intelligence stands out. According to Bloomberg reports, this new artificial intelligence platform will transform the interaction with iPhone, iPad and Mac devices, focusing on offering practical and secure functions.
Apple Intelligence: Innovation with Security Apple Intelligence will integrate the best of Apple’s own technology and the advanced tools of OpenAI. One of the most notable features is its ability to determine if a task can be processed on the device itself or if it needs to be sent to a cloud server. This hybrid approach seeks to ensure maximum efficiency without compromising the security of user data.
Unlike other competitors that have focused on generating images or videos, Apple Intelligence will focus on more practical applications such as creating automatic summaries, answer suggestions, and a revamped Siri assistant that will offer more intuitive control over applications.
Requirements and Availability To use Apple Intelligence, users will need devices with M1 chips or higher. In the case of mobile phones, compatibility could be limited to the iPhone 15 Pro models or the new iPhone 16, scheduled to launch this fall. Additionally, Apple will not force users to adopt these new features, but will make them optional, ensuring that each person has control over their experience with artificial intelligence.
According to the Bloomberg report, the company emphasizes that profiles will not be created based on user data and that transparent reports will be generated to demonstrate that the information will not be sold or read by third parties. This policy responds to security concerns that have been raised in the industry, especially after criticism received from competitors such as Microsoft (NASDAQ:) and its Copilot Plus feature.
The Future of Siri and Apple’s AI One of the most anticipated updates is the improvement of Siri, which will now be able to control applications more directly. For example, the assistant will be able to summarize articles or edit photos according to the user’s instructions. This capability will also be opened to third-party developers, although these features will be available next year.
In addition, other functions powered by artificial intelligence will be incorporated, such as the creation of custom emojis and automatic transcription in Voice Memos. These improvements reflect Apple’s commitment to integrating artificial intelligence in ways that improve the functionality and personalization of its devices.
Context and Impact The Apple Intelligence announcement comes at a time when competition in the field of artificial intelligence is fierce. Companies like Google (NASDAQ:) and Microsoft have made a strong commitment to integrating AI into their services and products, each with its own particular approach. Apple, for its part, seeks to differentiate itself with a focus on privacy and security, aspects that have been a cornerstone of its market strategy.
Choosing a system that decides between on-premises and cloud processing could be a smart move, balancing efficiency and data protection. However, it will be interesting to see how users respond to these new options and whether Apple manages to maintain its reputation for offering safe, high-quality products.
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Source: Bloomberg
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