A year ago we knew precisely in the previous edition of the WWDCthe new glasses VisionPro and its new Vision OS operating system, of which yesterday we learned about its second version. Glasses that have not been without controversy in this time, after seeing how their price was far above what many of us could expect. This has been an obvious drag on its sales, which have not been what Californians expected at its launch. Hence, they have finally made the decision to launch these new glasses outside the United States, having officially announced their availability in several European countries.
Price and availability
Now we finally know what the price of the Vision Pro is in Europe, and if they already seemed expensive to us in the United States, in Europe this feeling skyrockets, since the price they start from on our continent is of no less than 3,999 euros, compared to the 3,499 euros they cost in the United States. The glasses will be available to reserve from next June 28 in several countries, such as Australia, Canada, Mainland China, France, Germany, Hong Kong, Japan, United Kingdom and Singapore.
Therefore, on our continent we can buy them in three countries, and we will have them here next door, in France. It certainly doesn’t seem like it’s going to be a mass device, far from it. And we fear that it will be one of the favorite gadgets of many rich and famous, and why not, of many influencers who will take advantage of this high price based on a lot of content. But among ordinary consumers, it seems that The diffusion of these glasses will be very limited because of the enormous economic impact it will have on your pocket.
And for something even more important, because of the limited functionality of these glasses for ordinary mortals. We are not saying that they do not have extraordinary virtual and mixed reality technology, but today Even the cheapest solutions have obtained the title of essential in our homes or even at a professional level. So, with this exorbitant price, which can triple that of the best-equipped iPhone, we do not predict a better future than the past it has already achieved in the United States.
As you know, many analysts, at least those closest to Apple, have anticipated that In Apple’s plans there are new Vision glasses, but with a more affordable price, perhaps a third, and with much less cutting-edge technology. Surely the new model does without Eyesight, the technology that allows you to see and be seen on demand, which is perhaps the most striking and personal aspect of the brand. The Vision Pro must compete in a market that is currently very small, and far from the more massive, although also limited, sales of more consolidated products on the market, such as the Meta Quest, which have already earned a place in millions from homes around the world.
