The introductory video of WWDC began with an Apple plane where the best-known faces of Keynote parachuted into Apple Park
Maybe it is one of the best Keynote videos and starters in all history. Inside a private jet is Craig Federighi and a good part of the presenters whose mission was to reveal to us the news of iOS 18 and Apple Intelligence. Flying over Apple Park, they parachute to arrive in time while Tim Cook watches them from the roof.
Steve Jobs’ private jet that passed into the hands of Jonathan Ive
When Steve Jobs planned his return to Apple in 1999, the board of directors at the time approved that Jobs had a private jet within the compensation package. Specifically, the iconic Apple co-founder also had his own private jet, a Gulfstream V. A long distance plane with places available for up to fourteen people.
After the death of Steve Jobs in 2011, the jet passed into the hands of his wife, Laurene Powell Jobs. Since the private jet was owned by Steve Jobs and not Apple, although Steve used it for business purposes. However, His wife sold it in 2013 to Jonathan Iveone of Jobs’ closest and most trusted collaborators.
Tim Cook was forced to use Apple’s new private jet
Tim Cook’s intentionafter becoming the new CEO of Apple after Steve’s death, was to do without the private jet. For ethical, economic and environmental reasons, he was not entirely comfortable if he had to use this means of transport. So much so, that from 2011 to 2017 it was not used.
However, in that same year 2017, Apple’s board of directors forced Tim Cook to use a private jet for your business trips and also your personal ones. The reasons were their own safety and better time management. And surely you have ever suffered a delay on a plane, you have waited in long lines to board… ETime is one of the most valuable resources for the CEO of a company, and an unforeseen delay can ruin an entire agenda of events and presentations that you have pending.
Let us remember, for example, the route that Tim Cook took through Spain for the launch of the iPhone 15 Pro. A delay would have meant not arriving in Madrid on time and delay your appointments with the media, connections with other cities… For the board of directors, they are unnecessary risks productively speaking.
Additionally, the onboard experience between a private jet and a commercial aircraft are very different. Not only in terms of comfort (that too), but to achieve take advantage of those hours of work, reviewing documents, preparing presentations with part of the team… Something impossible on a conventional plane where you barely have room to move and talk to co-workers.
If you are curious about the cost of said plane, according to last year’s economic report, transportation expenses They cost one and a half million dollars. Beyond technological innovations, these decisions are essential for the efficient functioning of the company.
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