Sony’s Alpha 7S III and PXW-Z280 will be the new cameras with which journalists from the Reuters news agency will capture audiovisual content globally.
According to sonythis important investment of Reuters represents a “testimony” from the long-standing relationship between Reuters and Sony, driven by the Japanese technology company’s deep understanding of journalists’ on-the-ground needs and Reuters’ mission to deliver quality news. Beyond Media Backbone Hivea Sony system that had already been used - as its main multiplatform news production system, 23 agency locations news will deploy the cameras Alpha 7S III and PXW-Z280; goals G Masterand wireless audio systems UWP-D.
Since its launch, the Alpha 7S III has established itself as a chamber for those content creators outdoors that needed a compact solution with high image quality. In this case, the advanced performance of auto focus for hybrid use, along with its low-light performance, have been key features in Reuters’ decision making. The strategy of E-mount Sony also gives journalists the flexibility to capture images in different environments.
On the other hand, the PXW-Z280 It stands out for its ease of use, electronic variable ND filter and Sony’s Instant HDR workflow, which “eliminates the need for color grading.” Its advanced networking capabilities and support for multiple formats allow it to be easily, securely and wirelessly integrated into a cloud-based news gathering workflow. Both chambers benefit from necessary connection options to easily connect to the cloud and transfer content smoothly and reliably, from the capture site to the remote broadcast unit, which is important in news gathering.
Gildas Pelliethead of Image and Professional Solutions at Sony Europe, celebrates the recent agreement signed with the agency: “We are delighted that Reuters has chosen Sony for this key piece of its technological ecosystem. In high-pressure environments, nothing is more important for a news organization than being reliable and punctual. This is where reliability, image quality and cloud-based workflows become crucial, and those are the qualities we have brought to our cameras and workflow solutions.”
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