Google continues to take steps to prevent the use of ad blockers on YouTube
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Google has spent months trying to prevent users from YouTube users block ads using third-party tools, through different techniques that, until now, could have been bypassed by the most popular ad blockers one way or another. But everything seems to indicate that That is about to change.
The development team behind SponsorBlockone of the most popular ad blocking systems for YouTube, has shared on their X profile that YouTube has started using a new technique which consists of “injecting” the ads into the video you want to play, directly on the server.
In this way, YouTube has rendered virtually all ad blockers useless that exist today.
YouTube now “injects” ads into videos at the server level
There are many users who, in recent days, when trying to access any YouTube video from a browser with an ad blocker activated, have found that this one didn’t workgiven that the advertisement played normally before the video in question.
This is because The new technique used by YouTube “injects” the advertisement into the video itselfso that advertising is part of the content served by YouTube.
Recently, the company had also carried out other tests aimed at trying to prevent users from continuing to use ad blockers, such as jumping to the end of a video as soon as they open it or showing ads that take up a good part of the playback window.
The use of third-party YouTube clients It is also not a practice viewed favorably by YouTube, despite the fact that more and more users use them, especially in Android. Some apps of this type, however, They have lost some of their functionality due to restrictions imposed by the company.
Therefore, the only solution left today to stop watching ads on YouTube is to subscribe to one of the YouTube Premium plans.
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