As part of the Cannes Lions Festival, Spotify announces its first in-house creative agency, Creative Lab, in a bid to attract more advertisers to its platform. In addition, as reported, it will begin testing generative advertising with artificial intelligence (AI).
The launch of Creative Lab shows that Spotify is stepping up its efforts to attract advertisers to the platform. This could be an attractive offer for specialists in marketingas it allows them to reach Spotify’s 615 million listeners.
Additionally, Spotify is working on a new AI tool for advertisers,’Quick Audio‘, which will allow brands to create scripts and voiceovers using generative artificial intelligence. A company spokesperson told us that the tool will soon be available in Spotify Ads Managers.
Brands like Rockstar Energy Drink and Aperol They are already taking advantage of this opportunity, working with Spotify’s Creative Lab team to create innovative, personalized experiences that delight audiences and generate real impact for advertisers.
“At Spotify, we’re always looking for ways to strengthen the creative side and foster deeper connections between consumers and brands,” said Kay Hsu, global creative director at Spotify. “Creative Lab allows us to go a level further, working even more closely with advertisers to create unique experiences that build more meaningful connections with consumers.”
“With 87% of advertisers agreeing that Spotify allows them to be more creative compared to other platforms, Creative Lab is our latest offering to continue investing in ways to help advertisers reach our audiences on and off Spotify, inspiring the best stories for brands on the platform.”
