The IBC 2024 team, the major European event for the broadcast industry that will return to the RAI in Amsterdam from September 13 to 16, has outlined the major topics around which they predict the broadcast industry conversation will revolve: AI, elections, sporting events, IP, FAST, eSports…
Michael Crimp, CEO; Steve Connollydirector, and Joe Mayermarketing director of IBC, have introduced some of the keys to 2024 edition of the quote, which is postulated to address the “future of media” through an extensive program of conferences created in collaboration with some of the key players in the industry. “Creating business opportunities, helping to understand the latest innovations, all the trends” or “enhancing collaboration”, objectives cited by Mayer herself, will be the Roadmap for an organization preparing to host the biggest show since his return after the pandemic.
IBC 2024 has been proposed complement the global noise around the AI making it one of the main thematic axes of the event. Beyond having a wide selection of conferences dedicated to artificial intelligence, the organization will place the new AI Tech Zone. This joint initiative of IBC and the EBU will provide a platform for AI providers, creators and marketers to showcase how AI is poised to influence positively in the industry. “AI is one of the fastest growing areas of the industry and, in that regard, I hope we can see true examples of artificial intelligence”, has transferred Crimp in this regard. IBC has confirmed that the new AI Tech Zone will have a exclusive conference areaa networking area and specific exhibitors such as AI4ME, AudioShake, Magnifi, MobiusLabs, The Weather Company, Video.Taxi, Vionlabs, Zaibr and Videolinq.ai, among others.
Crimp has also put on the table the thematic areas that will mark the 2024 agenda. Among them, it highlights the electoral processes that will occur in the last quarter of the year, marked especially by the North American elections; the fight against disinformation; the sustainability, a hot topic in the IBC acceleration program; he IP, and how its progressive adoption is marking the roadmap for broadcasters; the big ones sports events this summer, which will be developed in detail in separate conferences; the new ones monetization models or emission, with concepts such as FAST becoming more and more important, or eSportswhich maintain an unstoppable progression especially among younger audiences.
Next, Connolly confirmed that the space reserved by exhibitors for IBC2024 has now exceeded the 45,000 square meterssurpassing last year’s final total by more than 1,100 exhibitors signing contracts to date. Likewise, he has listed some of the more than 150 new exhibitors of IBC2024: 5G Broadcast Collective, CDN Alliance, Datacamp, Eosos, Frequency Networks, Medianet Berlin, Strada, SwXch IO and Vubiquity, while Benro, Insta360, Robe, The Weather Company, Vecima and Yamaha return to the fair for the first time since 2019. In their own words: “We are seeing overwhelmingly strong demand from exhibitors, with many brands increasing their space again and new companies joining the event.”
Talent program and approach to the ProAV world
Another novelty of IBC 2024 will be the deployment of the new IBC Talent Programwhich will take place on Monday, September 16 in the Showcase Theater in Hall 8. The sessionsfree to attend, will explore how M&E community You can collaborate to foster new talent, make training accessible, and develop common standards on diversity and inclusion. While waiting to know its program in detail, the program promises to examine the benefits of alliances and mentoringhow the relief to give a voice to the next generation of media professionals, or address gaps and needs at the level formative.
Another novelty of IBC2024, which shows the standardization of broadcast quality technology in the contexts ProAVis the celebration of a special event for buyers of audiovisual products the eve of the fair. In collaboration with the AV User GroupIBC has created a IBC Speed Pitch Event for 40 of its members on September 12. This event offers audiovisual technology companies the opportunity to promote their products, services and brands directly to major buyers of audiovisual products, such as Arup, AstraZeneca, Bank of America, Barclays, Deliveroo, Schroders, UBS and WPPamong other.
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