The most important event in Latin America for the Digital Commerce industry concluded successfully in the country. eCommerce Day Colombia brought together more than 2,100 attendees and more than 50 national and international speakers, who shared with the audience their experiences, relevant information and success stories, contributing to the professionalization of the sector.
The event organized by the eCommerce Institute and co-organized locally by the Colombian Chamber of Electronic Commerce (CCCE), achieved the participation of more than 6,000 registered professionals for 3 days with training and learning about digital business trends.
“Today, as we reflect on the remarkable growth of e-commerce in Colombia, it is essential to recognize how this digital ecosystem is responding to the challenges and opportunities of the moment. In 2023, more than 14% of the Colombian population is actively participating in purchasing through online channels. digital and this penetration is on the rise, a significant increase that reflects both technological adoption and the need for new forms of consumption. As we look to the future, it is increasingly important to promote financial inclusion and digitalization, especially of the. Colombian micro, small and medium-sized companies, which represent 97% of the business fabric, is not only an example of the potential of the local digital ecosystem to transform its economy, but also a call to work together to close the regulatory and economic gaps that exist. “Thank you all for your commitment and dedication to making electronic commerce an increasingly inclusive and efficient reality in Colombia to continue supporting these double-digit penetration rates of digital commerce over traditional channels in a profitable and sustainable way,” says Marcos Pueyrredon, President of the eCommerce Institute and coFounder & Global Executive SVP of VTEX.
During the meeting, Carlos Güisa, Manager of Economic Analysis and Projects of the Colombian Chamber of Electronic Commerce (CCCE) analyzed the current situation of the ecosystem in the country, as well as the opportunities to make decisions based on the latest trends:
In general, it was highlighted that:
In 2024, a growth of 1.73% in online sales was recorded.
In the top 3 best-selling categories, technology, entertainment and tourism stand out.
96% of e-commerce consumers are found in the country’s main cities.
In addition, at the event the new initiatives of the eCommerce Institute were announced to honor 25 years of industry: on the one hand, “elideresx25”, a podcast that brings together 25 interviews conducted with more than 150 cLeves, which can be heard on Spotify, YouTube and Amazon Podcast . And on the other hand, the book “Genesis of a digital future”, a tribute to the 25 Years of the Digital Commerce ecosystem in Ibero-America: A collaborative history with augmented AI: more than 150 interviews that will be reflected in the living, multimedia book with an application intensive augmented artificial intelligence. This commemorative book will serve as a valuable source of information for those who wish to explore how Digital Commerce has contributed to economic and technological development in the region over these 25 years. To read the first chapter go to: https://ecapacitacion.co/ecommercex25
>>> Companies that leave their mark in the digital ecosystem were recognized. The eCommerce Awards Colombia 2024 were awarded:
These awards were created to distinguish companies for their work in the Digital Commerce and Internet Business industry. The winners of the 2024 edition in Colombia were:
Retail Industry: B2B & D2C & B2B2C: Oster https://www.ostercolombia.com/
Retail Industry: Grocery & Foods: Éxito https://www.exito.com/
Retail Industry: Pharma & Beauty: Droguerías Colsubsidio – https://www.drogueriascolsubsidio.com/
Retail Industry: Techno & Electro: Mercado Libre https://www.mercadolibre.com.co/
Retail Industry: Home & Deco: Homecenter Sodimac https://www.homecenter.com.co/homecenter-co/
Retail Industry: Fashion & Style: Offcorss https://www.offcorss.com/
Entertainment and Media: Gana https://www.gana.com.co/
Travel and Tourism: Avianca https://www.avianca.com/es/
Financial Services and Online Banking: Bancolombia https://www.bancolombia.com/personas
Services and Solutions for Digital Commerce: Marketplaces and Super Apps Agaval https://www.agaval.com/
Services and Solutions for Digital Commerce: Payment Method and Fraud Prevention: Addi https://co.addi.com/
Services and Solutions for Digital Commerce: Logistics and Fullfilment: Servientrega https://www.servientrega.com/
Services and Solutions for Digital Commerce: Platforms, Marketing & AI: VTEX https://vtex.com/
Mobile & InStore: TOTTO https://co.totto.com/
eWomen: I’m Already Online https://yaestoyonline.co/
Triple Impact on the Digital Ecosystem: Casalimpia https://www.casalimpia.com/
Best Digital Commerce Agency: Infracommerce https://www.infracommerce.lat/
Best Digital Commerce SME: MIC https://www.mic.com.co/
eLeader of the year: Eurice Troya https://www.linkedin.com/in/eurice-troya-140683134/
The eCommerce Startup Competition, the regional initiative of the eCommerce Institute whose objective is to promote digital entrepreneurship and provide support to Latin American projects in the digital commerce ecosystem, had Linnda as the winner in Colombia – http://www. linnda.co and a Special Mention was made to MUVAL – https://muval.org.
