The meeting, which will take place on June 27 at the Usina del Arte, City of Buenos Aires, will feature speakers from TikTok, Arcos Dorados (Mc Donalds), Naranja X, Meta, Hogarth and Duh Creators, among others.
On June 27, the 14th edition of “Social Media Day Buenos Aires” will be held, an event on digital trends and social networks, which will take place at Usina del Arte (Agustín R. Caffarena 1, Buenos Aires) from 1:30 p.m. to 7:00 p.m.: 30 pm and will also be broadcast via streaming throughout Argentina and Spanish-speaking countries.
Different leading industry professionals will participate in the meeting and will speak on digital transformation, artificial intelligence, content strategies, creativity and influencers. In addition, important axes will be developed such as artificial intelligence applied to marketing, TikTok and the impact on culture, success stories of recognized brands on social networks and in the digital ecosystem will be presented, and a media panel will also be held to delve deeper into digital trends.
Some of the speakers of the 2024 edition of Social Media Day Buenos Aires are:
-Gustavo Buchbinder, Founder of Webar Interactive and Be Influencers
-Hernán Sampó, Chief Content Officer at Hogarth Cono Sur/Andina
-Julieta López, Head of Brand Marketing at Naranja
-María Natalia Ruiz Roque, Content team lead at Naranja
-Florencia Fragalá, Head of internal communications and employer brand at Arcos Dorados
-María Laura Peró, Head of Sales at TikTok for Cono Sur
-Lucila Errea, Account Manager South Cone at Meta
-Martín Enriquez, Regional Client Partner at Meta
-Julieta Rappan, General Director of Digital Channels of the Government of the City of Buenos Aires
-Marina Saroka, founder of Planetlambo
-Fabio Baccaglioni, Project Manager @ Selva – Aleph
-María Valeria Oyuela, Managing Director of Duh Creators
-Javier Petersen, Editorial Products Manager at El Cronista
-Maurice Jalfón, Head of Social Media at Infobae
-Hernán Baccaro, Commercial Manager of Clarín
-Candela Gómez, Social Networks Coordinator in Profile
-Elea Arias Larroudé, Head of Strategy at Hogarth Argentina
-Gonzalo Herrera Morel, General Director of PR at Mazalán Comunicaciones
-Matías Moyano from Grupo EON (presents the Talleres case)
-Gato Fernández (AMP Creators / Marketing Cosquín Rock Internacional)
-Pedro Colmeiro from Studio23.ar (presents the case of the film Boys of the Argentine National Team on TikTok).
Adriana Bustamante, Director of Interactive Digital, the organizing producer of Social Media Day Argentina, said: “This meeting will address digital trends, social networks, content strategies, cases and artificial intelligence applied to marketing. We continue to renew the contents of each edition every year in accordance with the advancement of new trends and technologies, which constantly change the way we communicate, reach audiences and also in digital culture.”
And he added: “On the other hand, throughout the year we have editions of the event in other cities such as Córdoba, Rosario, Paraná, Santa Fe, Mendoza, Mar del Plata and Neuquén. We will surely return to Buenos Aires in October, and the call for sponsors and those interested in bringing Social Media Day to their city or company is still open.”
“In our talk we will explain why taking over a passion point It is a unique opportunity to connect with an audience and build a brand. We will delve into football as a territory and how to lower it into a social media strategy,” he said. Julieta López, Head of Brand Marketing at Naranja
For its part, Florencia Fragalá, Head of internal communications and employer brand at Arcos Doradosnoted: “In the talk I will give at the event I am going to share with the audience our case about how we manage to build culture, generate engagement and connection through an internal social network.”
“TikTok is one of the most important cultural phenomena of the decade; Being a platform driven directly by the community, it has become a generator of trends and behaviors. All this happens while people are entertained and at the same time, current advertising paradigms are redefined. During the talk, we will delve into the impact that TikTok has on culture and how brands can take advantage of it,” he indicated. María Laura Peró, Head of Sales at TikTok for Cono Sur.
“In a world where the way we consume information and entertainment has changed, brands are finding other ways to reach audiences by speaking new languages. Social networks take up a good part and time of these audiences at times when they are open to receiving messages, which is why the creation of brand content through influencers has become professional. The idea of the talk is to show that a business ecosystem already exists and what work methodologies are applicable in Argentina and in the world, considered good practices that are already the basis of this type of advertising strategies,” he said. María Valeria Oyuela from Duh Creators.
Tickets for the in-person event and for the streaming broadcast can be obtained through www.smday.com.ar/buenosaires. For allies, such as the IAB, Interact, CACE and Clarín 365, there are early entry benefits with discounts of up to 30% off, and for students and university professors there are special benefits by sending a certificate or file number to the event email box [email protected]
The Social Media Day is organized by Digital Interactive, led by Adriana Bustamante Diego Piscitelli and Alessandro Piscitelli. The sponsors of the event include Naranja The event also has the support of national media and strategic allies.
