The eRetail Day Latam, known as Retail & Digital Channels Revolution, concluded its eleventh edition with great success. This event, considered the most important in Latin America for the digital commerce industry, brought together more than 3,500 registered professionals and had the participation of more than 80 national and international speakers. These experts shared their experiences, relevant information and success stories, contributing significantly to the professionalization of the sector.
Organized by the eCommerce Institute and co-organized locally by the Mexican Association of Online Sales (AMVO), the event managed, for three days, to involve registered professionals in training and learning about current trends in digital businesses.
«With the 11th edition of eRetail Day Latam 2024 in Mexico and the 172nd at the regional level, we close this event with deep gratitude to all the participants and speakers who have made this milestone possible. These days, we have explored how Mexico continues to stand out in e-commerce, surpassing global growth rates and consolidating itself as a leader in the region. This year, with growth of 24.5% in the first quarter and a projection of significant advances in categories such as appliances and technology, we reaffirm our commitment to innovation and the development of a robust digital ecosystem. Thank you all for being part of this digital revolution, and we hope to see you again next year, ready to continue building the future of electronic commerce,” said Marcos Pueyrredon, President of the eCommerce Institute and coFounder & Global Executive SVP of VTEX.
During the event, Daniela Orozco, Director of Market Research and Economic Intelligence at the Mexican Association of Online Sales (AMVO), offered a detailed analysis of the current ecosystem in the country and shared a vision of the opportunities to improve decision-making. decisions based on trends.
Highlights:
- In 2023, the market value of eCommerce Retail in Mexico reached $658 billion pesos with a growth of 24.6%.
- More than 66 million people in Mexico already purchase their products and services through the internet.
- 86% of consumers choose the digital channel to purchase due to discounts and financial benefits.
Recognition of Featured Companies: During the event, the eCommerce Awards Mexico 2024 were presented, created to distinguish companies for their work in the digital commerce industry and online businesses. The winners of the 2024 edition in Mexico were:
Startup Competition: The eCommerce Startup Competition, a regional initiative of the eCommerce Institute whose objective is to promote digital entrepreneurship and provide support to Latin American projects in the digital commerce ecosystem, had Luk! as the winner of the eCommerce Startup Mexico 2024! (https://hey-luk.com/dashboard) and special mention was made to EcomGenius.AI (https://ecomgenius.ai/) and Neurotry (http://neurotry.com/).
eCommerce Experience Mexico 2024: As part of the three days of training, on Wednesday the 12th, the eCommerce Experience México 2024 was held, a regional initiative in which technical visits were made to leading companies to learn in detail about the “end to end” operation and the possibility of Interact with the teams that carry out the Marketing, Commercial, Operations, SAC and Logistics areas. In this edition, the companies visited were Amazon and Cubbo.
